Refine Your Talent Acquisition Strategywith Powerful Glassdoor Analytics

Employer Resource

Refine Your Talent Acquisition Strategy with Powerful Glassdoor Analytics

Finding quality candidates is still the number one challenge for two-thirds of hiring managers.1 In a tight labor market, you need all the help you can get — and that’s why Glassdoor has developed a suite of data analytics tools that makes it easier to identify and attract your ideal candidates.

Companies that have claimed their Glassdoor profile by creating a Free Employer Account can access our basic tools — but additional, more detailed reporting is only available to those who’ve purchased an Enhanced Profile.

Employer Profile Activity

  • See the number of people visiting your Glassdoor profile each month, which is a great way to gauge candidate awareness of your brand
  • Use the time filter to see a specific timeframe
  • Compare your traffic with that of your competitors2
  • Print or share the reports easily with your co-workers2
  • Gain some great insights and benchmarking data from our Candidate Influence Tracker2

Candidate Demographics

  • Examine the demographic breakdown of job seekers visiting your profile, including their education, years of experience, gender and age
  • See the top 5 companies that candidates viewed before or after visiting your profile — these are usually the ones you’re competing against for top talent
  • Monitor the top job titles that most interest candidates visiting your profile
  • Identify candidates’ locations
  • Compare your demographics data side-by-side with your competitors2

Competitor Comparisons2

  • Discover how employees rank you against your competitors for culture and values, work/life balance, senior management, compensation and benefits, and career opportunities
  • Identify your employee value proposition, as told by your employees
  • Understand how your organization stack-ranks against the average across all 830K+ companies on Glassdoor3 and/or against specific commercial or talent competitors


  1. Aptitude Research Partners, August 2017