There’s no doubt about it: an authentic, well-defined employer brand is essential to recruiting and retaining quality talent in today’s fast-changing labor market. That’s because a strong employer brand helps your company show candidates why they’d want to work for you and move them down the funnel. In fact, job seekers are 2x more likely […]
Freelancers abound: writers, translators, editors, marketing strategists, researchers, graphic designers, engineers and paralegals are some examples of the myriad professionals available for hire on a contract basis. Employing a freelancer can be a strategic solution for enhancing, growing and streamlining your small business. Autonomous experts in their areas of focus, freelancers can bring insight, experience […]