Getting Leadership Buy-In for Recruitment Marketing

There are a few questions we hear consistently after webinars or at conferences: “How do I get the budget for recruitment marketing?” “How do I get leadership to let me do this?” “What can I bring back to my team, boss or director to prove we need recruitment marketing technology?” In truth, the answer will […]

Recruiting Marketers: What, Where and How

Where have all the marketing professionals gone? According to a study conducted by Pew Research, one-third of job seekers claimed the internet was the most important source during their job search and 79 percent said that they used the internet during their job search in some capacity (Searching for Jobs in the Internet Era, November […]

Marketing Manager Job Description

Marketing Manager is one of the most clicked on marketing job titles on Glassdoor (Glassdoor Site Data, August 2016). Writing any job description can be difficult, especially if you’re recruiting for an extremely popular position. To stand out from the 174,847 Marketing Manager positions open on Glassdoor, it is critical your job description conveys the […]

How to Recruit Marketers

The people on your marketing team can make a big difference in your company’s level of recognition—and directly affect sales. But how do you attract candidates with the right mix of skills who can help take your company to the next level? Marketing roles have become increasingly analytical and strategic as companies harness the myriad […]

4 Ways to Leverage Marketing for Employment Branding

HR and talent acquisition pros probably didn’t consider marketing as a must-have skill when pursuing their career. Yes, in essence, recruiters have to market jobs in an alluring way when posting openings and throughout the candidate experience. That used to be the extent of it… until recently. The digital age has caused the need for […]

How I Navigated Know Your Worth Internally at Glassdoor

My first thought was “Oh sh*t—How do I deal with this?” When we launched Know Your Worth  internally, I experienced the tool in just the same way that many HR professionals are going to experience it - maybe worse. Our entire company was encouraged to log on and try out the tool, which I did. […]

How Smart HR Pros Are Becoming Better Marketers

When I started my tech marketing career in earnest in the early 1990s, to be honest, I rarely looked across the aisle to my HR colleagues and thought about commiserating over “campaign advertising metrics” or “outbound marketing tactics.” No disrespect—we worked under the same roof, but lived in different worlds, separate and apart. My, how […]

Going Inbound for Talent Acquisition

In today's technology-driven world, companies that do not have a digital presence will not be successful. Many companies deploy inbound marketing techniques to help grow their business. Through the inbound marketing approach, companies attract new customers by delivering relevant and helpful content and by adding value at every stage in the buyer's journey. Individuals are […]

Job Market Report: How Many Jobs Are There in America?

As HR pros or hiring managers, you have your tried-and-tested resources for understanding the job market: which companies are on a hiring spree, what is the going base salary for software engineers, which cities are home to the best talent. However, many of these resources (cough, cough BLS) are pulling months-old data and painting a picture […]

Employer Branding, Meet Content Marketing

Glassdoor's own Alicia Garibaldi joined Salesforce's Marketing Cloudcast this week to discuss how employers can use content marketing to attract top talent. The associate director of B2B Marketing shared key details and strategies, and her unique approach to using content for recruiting with hosts Heike Young and Joel Book. You can listen to the full […]

Can Content Marketing Help You Hire? (3 Tips to Make It Work For You)

The talent landscape is more competitive than ever, particularly in sectors such as tech and engineering, which the U.S. Labor Department estimates will grow 11% between now and 2029. With more job options available than ever before, in-demand candidates are looking beyond job boards and job descriptions to carefully review their options and see what […]