567% increase in applicants from Glassdoor YoY

CB Insights has built a tech market intelligence platform that analyzes millions of data points on venture capital, startups, patents, partnerships and news media to predict technology trends. We believe that technology and probability are better than talking heads and punditry when it comes to helping our clients predict their next market, their next acquisition, their next investment, their next customer or their competitor's next move.

"Glassdoor is powerful to read feedback from both an internal (employee) and external (candidate) perspective and is vital to our recruitment and retention efforts."

100%

of Candidates Review Glassdoor Profile

7k+

Monthly impressions

Impressions on Competitor Profiles

567%

Increase in Applicants from Glassdoor YOY

December '16 - November '17

Challenges

  • Build employer brand and increase awareness of unique company culture in and outside of NYC market.
  • Converting traffic to CB Insights Glassdoor page from visitors to applicants.

Solutions

Enhanced Profile: Showcase a compelling employer brand story through a combination of more information on the “Overview” and ”Why Work for Us” tabs, posting Company Updates and videos, highlighting a featured interview review, and linking to social media channels.

"Glassdoor allows anyone to have a real look inside CB Insights. It’s powerful to read feedback from both an internal (employee) and external (candidate) perspective and is vital to our recruitment and retention efforts. Our ratings have been a huge selling point when speaking to candidates. The insights we receive on how we rank against other companies and our overall score is extremely beneficial."

Menaka Chang, Director of People Operations