198% Increase in Apply Starts

Not all banks are created equal. City National Bank was founded by entrepreneurs for entrepreneurs during the 1954 boom in Los Angeles. That legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. After merging into the Royal Bank of Canada’s family of companies in 2015, City National is an indirect, wholly owned subsidiary of RBC and stands strong with a full complement of banking, trust and investment services.

 

"Glassdoor makes it easy to encourage honest and ongoing conversations that help us attract and retain the right talent."

198%

Increase in Apply Starts

As measured by candidates who began the CNB application proces

26%

Increase in Glassdoor Rating

Due to successful management of employer brand

21%

Increase in Traffic

As measured by page views on Glassdoor Profile

Challenges

  • Volume of roles to fill because of acquisition and growth mode.
  • Hiring quality candidates in a competitive market.

Solutions

Job Ads: Attract top talent for hard-to-fill roles.

Enhanced Profile: Showcase a compelling employer brand story through a combination of a ”Why Work for Us” section, Featured Review, linked social media accounts, and videos. Target 4 competitor profiles to attract jobseekers on their pages.

"Glassdoor makes it easy to encourage honest and ongoing conversations that help us attract and retain the right talent. We use the platform to organically craft our value proposition and continuously define our employer brand, and to stay on track with who we are and where we're headed as the bank quickly expands."

Laura Lallone, VP of HR Communications