Forrester invests in employee experience initiative, increases Glassdoor rating by 24%

Forrester is one of the most influential research and advisory firms in the world, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Forrester is an idea company; a place to fuel your intellectual curiosity and professional growth.

 

"Glassdoor is an authentic way employees can take an active role in attracting and inspiring future colleagues. In doing so, they are making an immediate and meaningful impact on our brand."

91%

of Hires Used Glassdoor

Forrester regularly asks new employees how they researched their brand

24%

Increase in Overall Ratings

Since Forrester launched its employee experience initiative

325%

Increase in Candidate Awareness

As indicated by traffic to Glassdoor profile page (Oct. 2012 - May 2016)

Challenges

  • Educate prospects on Forrester’s unique culture.
  • Tell the Forrester story via authentic employee voices.
  • Find talent who can challenge thinking and lead change.

Solutions

Enhanced Profile: Paint a compelling vision of #ForresterLife through snackable, shareable multimedia content.

Job Ads: Target relevant candidates for hard-to-fill positions.

"Glassdoor has become part of our common language. Glassdoor is an authentic way employees can take an active role in attracting and inspiring future colleagues. In doing so, they are making an immediate and meaningful impact on our brand. At Forrester, we believe an inspired employee experience is fundamental to creating a superior customer experience."

Else Ross, Employee Experience Specialist