HubSpot increases candidate awareness by 75% with Glassdoor

HubSpot is an inbound marketing and sales software company with offices in Cambridge, MA, Dublin, Ireland, Sydney, Australia, and Portsmouth, NH. The company's platform helps businesses grow, and HubSpot's Culture Code, reflecting the company's commitment to rethinking life and work, has gone viral.

 

"What people are saying on Glassdoor really represents what candidates and employees are going through."

75%

Increase in Candidate Awareness

As measured by profile page views

10%

Growth in Overall Company Rating

Due to successful management of employer brand

17%

Growth in Comp and Benefits Rating

Reflection of HubSpot’s investment in its people, programs and culture

Challenges

  • Showcase HubSpot’s culture to prospective employees.
  • Increase brand awareness.
  • Attract quality candidates to career opportunities.
  • Scale recruiting engine to across four global offices.
  • Maintain incredibly high hiring bar with massive growth.

Solutions

Enhanced Profile: Show job seekers what openings are available, incorporate company photos and videos, share the latest company updates to paint an accurate picture of culture.

"HubSpot firmly believes that when it comes to employer branding, perception is reality. What people are saying on Glassdoor really represents what candidates and employees are going through. Glassdoor keeps employers focused on the importance of the candidate experience and provides us with key insights on our culture."

Katie Burke, Director of Talent & Culture