Phoenix Children’s Boosts Glassdoor Job Seeker Traffic by 311%

Phoenix Children’s Hospital is Arizona’s only children’s hospital recognized by U.S. News & World Report’s Best Children’s Hospitals.Phoenix Children's provides world-class inpatient, outpatient, trauma, emergency and urgent care to children and families in Arizona and throughout the Southwest.As one of the largest children’s hospitals in the country, Phoenix Children’s provides care across more than 75 pediatric specialties. The Hospital is poised for continued growth in quality patient care, research and medical education. For more information about the hospital, visithttp://www.phoenixchildrens.org.

 

"Glassdoor is not complicated. It's something that has a big impact and it's not something that takes a lot of time or energy."

311%

Increase in Job Seeker Traffic

As measured by page views to Glassdoor profile

54%

Increase in Rating

2.6 to a 4.0 rating post partnership

100

New Reviews

Feedback was requested from current and former employees

Challenges

  • Improve employer brand and increase awareness.
  • Drive quality traffic to Phoenix Children’s enhanced profile.
  • Increase traffic to career site and increase applicant pipeline.

Solutions

Job Ads: Target informed candidates and increase visibility to many open roles.

Enhanced Profile: Showcase a compelling employer brand story to candidates through a ”Why Work for Us” section, company updates, photos, and videos. Paint an accurate picture of the culture by engaging with current and previous employees for reviews.

"Glassdoor is not complicated. It's something that has a big impact and it's not something that takes a lot of time or energy. It really works."

Kip Welch, VP Talent Acquisition