Spiceworks Increases Awareness by 4X, Sees 33% of Online-Paid Source Hires from Glassdoor

Spiceworks is the professional network millions of IT professionals use to connect with one another and thousands of technology brands. The company simplifies how IT professionals discover, buy and manage more than $650 billion in technology products and services each year.

"Glassdoor provides a wonderful resource for people to learn about Spiceworks’ culture and is often a starting point for conversation in interviews."

4x

Increase in Candidate Awareness YoY

As indicated by traffic to Spiceworks’ Glassdoor profile July 2014 - July 2015

33%

of Hires Source Through Glassdoor

From paid online channels

20%

Growth in Glassdoor Traffic to Career Site

Comparison between July 2014 – Jan. 15 & Feb. 15 – July 15

Challenges

  • Promote job listings to high quality candidates.
  • Showcase Spiceworks’ culture to prospective employees.
  • Build employer brand and increase awareness.

Solutions

Job Ads: Advertise open roles to a targeted audience

Enhanced Profile: Show job seekers latest career openings, incorporate company photos and videos, and share the latest company updates

Display Ads: Target Sales & Engineering candidates in key demographics

"We consider our employer brand a living and breathing thing. When we’re looking for a “culture fit”, we’re trying to find motivated candidates whose passion will enrich our culture and translate into our brand. Part of that is knowing someone has taken the time to research our company before applying. Glassdoor provides a wonderful resource for people to learn about Spiceworks’ culture and is often a starting point for conversation in interviews."

Jennifer Slaski , Executive Director, Marketing & Communications