The Washington Post increased candidate awareness by 288% with Glassdoor

The Washington Post was named the #1 Most Innovative Media Company of 2015 by Fast Company – an award reflective of our dedication to transformation, integrity and quality- and remain on the list today. We are combining our agile, high-performance engineering team with 140 years of world-class journalism to deliver quality content and innovative experiences.

 

"We love Glassdoor. We're all about transparency and we needed to provide a platform to allow people to voice their opinions."

288%

In Candidate Awareness

Reflected in traffic to Glassdoor profile

25

Days From Application to Hire

Below industry average of 40+ days

265%

Increase in New Followers

Reflected in followers on profile page

Challenges

  • Increase company awareness in a competitive market.
  • Improve exposure for variety of career opportunities.
  • Enhance brand recognition.

Solutions

Job Ads: Target informed candidates and increase visibility to many open roles.

Enhanced Profile: Showcase a compelling employer brand story to candidates through a ”Why Work for Us” section, company updates, photos, and videos. Paint an accurate picture of the culture by engaging with current and previous employees for reviews.

"We love Glassdoor. We're all about transparency and we needed to provide a platform to allow people to voice their opinions. Also, Glassdoor has allowed us to bring an analytic side to how we handle employee engagement. We have been impressed with the analytics and just how user-friendly they are."

Austin Graff, Talent Marketing & Brand Specialist