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Activation Manager

3.7 Essence – New York, NY 18 days ago
$45k-$64k(Glassdoor Est.)

Company Rating


Glassdoor Estimated Salary

$26/ hour

  • Job
About Essence
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit for more information and follow us on Twitter at @essenceglobal.

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

The Media Activation Manager is responsible for the coordination and delivery of their account(s) across display and video channels, and operating as the main campaign point of contact for our clients. They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule and budget. They will also work closely with their account lead (and the team's display leads), to deliver world class display programs which exceed our client's expectations.

Some of the things we'd like you to do:
  • Tactically plan and oversee all reservation display and video launches and QA within a media campaign
  • Accountable for media channel performance to goal
  • Have strong proficiency in Display & Video Measurement
  • Regularly contribute to programmatic guaranteed media best practices and campaign processes
  • Support end of month/quarter campaign wrap ups
  • Regularly contribute to media best practices and campaign processes
  • Develop and execute rigorous testing plans
  • Craft actionable insights for weekly and quarterly reports
  • Manage the successful task delegation of work for 1-2 junior team members
A bit about yourself:
  • Approximately 4-6 years experience in a digital media agency, minimum 3 year of media buying experience.
  • Knowledge of:
    • Expert knowledge of DCM platforms
    • Familiarity with DSPs (Dv360, Amazon, The Trade Desk, App Nexus) and SSPs
    • Understanding of when to buy media direct vs in platform
  • Proficiency in Excel (Pivot Tables, VLookups, etc)
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends
  • Strong understanding of optimization levers & testing approaches
  • Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
  • Great analysis skills (including quantitative analysis) and confidence in making information based decisions
  • Adept at leading a team and partnering across various departments
What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
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