B2B Copywriter and Content Marketer
Job & Company Insights
Job Type : Full-time
Job Function : copywriter
Industry : Information Technology
Size : 201 to 500 Employees
Rating Highlights
Compensation & Benefits : 4.1
Culture & Values : 4.5
Career Opportunities : 4.6
Work/Life Balance : 4.3
Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for an experienced B2B Copywriter and Content Marketer with an understanding of SEO to join our growing team. You have experience developing B2B Software/Tech content; a dedication to infusing B2B marketing with a more relatable, creative, and human touch; and running reports is second nature to you - you are always optimizing your SEO and content strategy.

Workato has a positive, diverse, and collaborative culturewe look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to watch in 2020!" by Business Insider.


  • Write crisp, SEO friendly copy for website pages, landing pages, ads, and emails
  • Create whitepapers, ebooks, customers stories as needed
  • Work with the lead gen team to create compelling content for ads, landing pages and all parts of lead gen campaigns
  • Work with the Head of SEO on SEO initiatives


  • At least 2+ years of B2B experience developing high-quality content in the form of website landing pages, bylined articles, social media writing, sales enablement materials, ebooks, case studies with an SEO and ops focus
  • Exceptional communication, prioritization, and time management skills
  • Experience working cross-functionally, especially across marketing disciplines, sales, design, and engineering
  • Strategic, metrics-driven mindset and a passion for the art and science of content marketing
  • Demonstrated record of successfully shipping high-quality projects with independence and confidence
  • Experience with Wordpress, Google Analytics, Marketo preferred

Why Workato?

  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)
  • Long-term prospects for a professional career in a high growth company
  • Flexible Work culture
  • Be part of a community-oriented organization with a history of giving back
  • Best in class technology tools to empower you to do your best work
  • Support for professional development and continuous learning
  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue
  • Company-sponsored team-bonding activities and team celebrations
  • Employee and Customer referral bonuses
All full-time regular employees in the US will also have the following benefits:
  • Workato Stock Options at one of Silicon Valley's fastest growing startups
  • Health benefits: Medical, dental, vision for you and family
  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits
  • Company-paid life insurance and short/long-term disability insurance
  • Employee Assistance program
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