Overview:

Are you someone who is driven by performance, loves agency culture, flexible hours, and the opportunity to work remote?

Tired of agency hours and the stress of wondering what’s going to happen to you if your agency loses a client?

Maybe it’s time to make a switch.

We’re growing (in fact, we just announced another acquisition)
We win awards
We drive real measurable results with a direct line to revenue
We love to promote from within
We lavish praise for amazing work
We have a mentoring program
We support continued education
We truly care about people
And even though we work hard, we have fun

Responsibilities:

The Content Writer is a performance-driven marketer who crafts fresh content that engages readers, encourages them to take an action, and when necessary, entices search engines to recommend our website content on the first page. Reporting to the Content Marketing Manager, this position will write copy for a variety of channels, with a focus on email, landing pages, form headlines, blogs, and website copy. The role will also work closely with a talented team of UX/UI designers, content strategists, copywriters, and videographers to drive improvements in everything from clickthrough rates and open rates to keyword rankings and form fills.

Develop breakthrough content that helps students learn about exciting ways that they can change the trajecory of their lives through technical training across a variety of channels:
- Drive improvements on open rates and clickthrough rates through email copy (including subject lines and preheaders)
- Drive nurture program engagement through landing page copy
- Engage audiences and drives referal traffic to UTI.edu through social media copy on a variety of platforms
- Improve keyword performance so our content shows up in the first page of search engines
- Improve video SEO in both YouTube and Google searches through YouTube titles and descriptions
- Improve completion and inquiry rates through form headline and description copy
Share the career potential and possibilities as a technician by working with content startegists and other copywriters to create a consistent voice across campaigns
Develop clear and compelling conceptual solutions based on a deep understanding of our products, services, and target audience in order to drive inquiries, enrollments, and student starts
Collaborate with other members of the department to drive strong conceptual solutions through participation in brainstorming sessions and creative development efforts
Review your own work for spelling, punctuation, and grammar
Ensure accuracy in your writing by gathering critical information from internal and external sources to
Interview people in order to get the information you need to write compelling copy
Other duties as assigned.

Qualifications:

Education / Experience

A portfolio or a collection of examples that include website content and email content examples is required; PLEASE SUBMIT A LINK WITH YOUR APPLICATION and Resume
High School Diploma or GED required; Bachelor’s Degree (preferably in journalism or marketing) preferred
Minimum one – three years experience in content writing for email, landing pages, and website is required
Experience interviewing people for articles/stories/content is preferred
Experience writing content for lead generation forms is preferred
Experience writing social media content is preferred
Advertising agency experience is preferred
Basic knowledge of SEO and SEO-best practices is a plus
Experience writing content for infographics is a plus

Skills

Ability to adapt the brand voice and tone across a variety of platforms in order to deliver on messaging goals throughout the funnel
Excellent writing skills that are applicable to a variety of formats, including websites, email, forms, social media, and more
Ability to line edit and story edit your own work
Optimize video titles and descriptions for YouTube search
Research (for accurate content)
Self-manage to deadlines
Work collaboratively with internal team members and agency partners
Drive to improve your skillset and the performance results of the work you produce
Utilize Microsoft Office Suite
Attention to detail
Meet deadlines
Work in a fast-paced environment where things can change quickly

Abilities

Must be able to lift, carry, push, or pull up to 5 pounds 25% or less of the workday. Occassionally, up to 10 pounds 5% of workday.
Must be able stoop, kneel, crouch, or crawl 5% or less of the workday.
Must be able to talk, see, hear, concentrate, think, and reason.
Must be able to sit for prolonged periods of time throughout the workday.
Must be able to use a keyboard and do manual tasks for prolonged periods of time throughout the workday.

Work Environment

Work is performed indoors in a climate controlled environment.
Regular business hours, occasional overtime.
Normal physical activity including movement, hearing, seeing and communication.
Occassional travel may be required for onsite meetings and/or events.

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