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Customer Loyalty Marketing Manager
Santa Clara, CA
Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking a seasoned marketing manager who is eager to be part of a great company in a fast-growing industry. We need an action-oriented marketer who can build strategy and execute key priorities to create impactful customer experiences, delivering the right content at the right time to drive engagement and increase customer loyalty.

The role requires active teaming, influencing, storytelling, and an outside-in customer-first marketing perspective. This person will be an integral member of the Customer, Partner, and Community Marketing team, with a focus on how we connect, engage, and create meaningful customer experiences to increase engagement and loyalty. Through personalized content, programs and experiences, this role will influence how we market to customers globally to inform and collaborate. The focus will be to drive customer loyalty, growth, and retention by supporting our customers in their digital business journey, helping them get the most value out of their investments with ServiceNow.

The ideal candidate is a self-starter who demonstrates a passion for innovation and delivering exceptional experiences to our customers. The candidate needs the ability to develop compelling content and messaging and execute loyalty and engagement marketing programs for our key audiences, both business and technical customers. This role requires a proven track record of successful execution of customer loyalty marketing, executive programs, events (in-person and virtual), and customer communications, with experience in community engagement programs a plus.

What you get to do in this role:

  • Create and implement an overall strategy for driving customer loyalty initiatives that will support the growth of our core subscription-based revenue and demonstrate the value of our customer success expertise and offerings.

  • Collaborate across Customer, Partner, and Community Marketing to understand the customer journey and lifecycle to deliver the right information to the right person at the right time to drive higher engagement.

  • Build differentiated assets and innovative content to drive the digital experience on and Community to drive engagement, loyalty, and advocacy as we help our customers accelerate value and realize business outcomes faster.

  • Collaborate with stakeholders across Global Marketing (e.g., Product & Solution Marketing, Field Marketing, Brand), Product, and Sales teams to deliver high impact and engaging marketing content and influence inclusion into key programs and campaigns.

  • Partner with the Customer Advocate team to expand our customer communications and outreach, collaborate on amplifying our customer champions, and reward champions with unique loyalty experiences.

  • Present content to internal and external audiences at sales kickoff, sales training, Knowledge, webinars, industry conferences, analyst, and press briefings.


To be successful in this role, we need someone who has:

  • Proven experience in, and understanding of, B2B and B2C loyalty and engagement programs.

  • Passion for elevating the customer experience through innovative engagement and customer marketing activities.

  • Creative messaging skills based on how to help customers achieve value and outcomes faster.

  • Ability to quickly generate ideas for how our solutions can make our customers and partners more successful.

  • Attention to detail with an emphasis on delivering quality deliverables.

  • Hungry to learn how our products and solutions can expand possibilities on the future of how people work.

  • Run in a face-paced environment and quickly prioritize competing demands.

  • Potential to continue learning, growing, and be challenged taking on new projects.


  • 5+ years of customer marketing experience related to building strategy and executing programs and events, customer advocacy or loyalty marketing, and/or creating differentiating and innovative customer experiences.

  • 4+ years of relevant experience in digital marketing, loyalty programs/engagement is a plus.

  • Bachelor’s degree or equivalent experience.

  • Must be comfortable with social media and community participation with strong written and verbal communication skills.

  • Excellent people skills to interact with staff, colleagues, cross-functional teams, and third parties.

  • Self-starter, proactive, and excels in fast-paced environments.

  • Up to 25% travel to support sales efforts and industry events, as global health situations permit.


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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Company overview

10000+ Employees
Company - Public
Enterprise Software & Network Solutions
Information Technology
$1 to $5 billion (USD)

ServiceNow ratings

  • 89 %
    Recommend to a friend
  • 95 %
    Approve of CEO
  • CEO Bill McDermott
    Bill McDermott
    2,224 Ratings
  • Career Opportunities
  • Comp & Benefits
  • Culture & Values
  • Senior Management
  • Work/Life Balance

ServiceNow reviews by marketing manager

  • "Culture, people, best product and great team" (in 19 reviews)
  • "Benefits are good and fair" (in 10 reviews)
  • "Good place to work Fair reward for work done Generous management" (in 10 reviews)
  • "Great people and a lot of flexibility" (in 17 reviews)
  • "This company is incredible to work for, amazing products and leadership." (in 15 reviews)
  • "Benefits and wellness ." (in 10 reviews)
  • "Management was awful, changing their minds often on our initiatives and causing a lot of rework." (in 10 reviews)

ServiceNow – Why work with us

At ServiceNow, our technology makes the world work, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true.

Join the team that’s making the world work better for everyone

We’re on the Fortune 100 Best Companies to Work For® 2023
We’re humbled. And while we’re happy to make lists like this, we don’t work hard to win awards. Our goal is to make work and the workplace better. We’re growing fast, innovating faster, and making an impact on our customers’ and employees’ lives in significant and important ways.

Read what our employees have to say

From Fortune. ©2022-2023 Fortune Media IP Limited. All rights reserved. Used under license.

ServiceNow benefits

3 Ratings

Employer summary

We make work better for people—including our own. From work environments that help us do our best, to the benefits and culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do. We strive for a fair system of opportunity and treatment for all. Competitive health and wellness benefits, zero-tolerance for any kind of discrimination, and protection from social stigmas are core to our values and beliefs.

Employee benefit reviews

Most commented

  • Health Insurance(108 comments)

    "Several choices. Looked good, but I didn't need it."

  • Vacation & Paid Time Off(46 comments)

    "'Unlimited PTO' Seems like 3 weeks is the expectation."

  • 401K Plan(40 comments)

    "3% match of 6%. Goes through Fidelity (US)"

  • Nov 26, 2023
    Current Solution Consultant in Tampa, FL, Florida

    As of 2023: 401K is 3% match on 6% put in (no vesting period! amazing) Some life insurance is included but differs based on job/level. Mine is free 2x salary plus extremely cheap policy and AD&D for family. Health insurance [several choices] Dental insurance [appears to be premium policy through delta] Vision insurance Donations: Free $100 to donate; Matching up to $1000/yr Company discounts [Lots of great discounts at many companies] Parental leave I believe is 12 weeks paid salary if you've worked there over a year Flexible work areas for up to 30 days away from primary work location (depends on job, i assume) Free mental health counseling and access Free access to telehealth for children-related activities. Free access to all ServiceNow coursework Tons of others, too many to name. I continue to be impressed daily.

  • Nov 25, 2023
    Current Financial Analyst in Santa Clara, CA, California

    All the normal health benefits. Unlimited PTO, most teams that I know of encourage employees to take it (around 4 weeks, in addition to company holidays and company wellness days).

  • Nov 20, 2023
    Current Employee in Santa Clara, CA, California

    Solid benefits. Unlimited PTO in the US. Company wide wellness days off. Volunteer time off.

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