Learn iT! Digital Marketing Manager Job in San Francisco, CA | Glassdoor

Digital Marketing Manager

Learn iT! – San Francisco, CA

Job Description

We are currently looking for a hardworking, detail-orientated Digital Marketing Manager to succeed in a fast paced, dynamic environment. With outstanding digital marketing skills, this person has strong commercial awareness and is motivated by all things that drive customer acquisition and brand awareness online.

Search, SEO, link building, keyword strategy, Google Ads, online advertising, remarketing, Social Media, landing page creation, automated email nurturing and online analytics will fall within this job role. The person in this position will report to Learn iT!’s CEO and is responsible for supporting the development, implementation, execution, and continuous improvement of customer acquisition. The successful candidate must have experience creating commercially successful marketing programs and be able to:

  • Understand the competitive landscape and develop creative online and offline marketing opportunities
  • Create website landing pages, optimize them for conversion using A/B and multivariate testing
  • Optimize Google Adwords search, display and remarking campaigns
  • Manage banner advertising on industry media websites and select directory listings
  • Perform SEO on the corporate website including keyword selection and on-page content
  • Perform detailed analysis of online campaign performance and identify opportunities for continuous improvement
  • Define performance metrics and develop reporting
  • Perform detailed analysis of all campaign performance and identify opportunities for continuous improvement and growth
  • Support automated email nurturing
  • Optimize user website experience

Success/Performance Metrics:

  • Networking Events/Conference
    • Host events
  • Direct Marketing
    • Increase email CTR
    • Increase class registration
  • Social Media
    • Increase engagement
      • Yelp reviews
      • LinkedIn
      • Blog
  • SEM
    • Increase CTR
    • Increase avg clicks
    • Increase avg position
Desired Skils and Experience:
  • Passionate about driving customer acquisition via online channels and has experience in successfully doing so, ideally in a high tech B2B environment
  • A “roll up your sleeves” attitude coupled with a results-orientated focus; able to create and deliver innovative and compelling online campaigns and always optimize results
  • Confident relationship builder, able to work with an extended team of subject matter experts across disciplines (Product Marketing, Creative, Demand Generation teams, etc.) and regions to co-ordinate requirements and support for all your core online campaigns
  • Takes pride in producing excellent measurable results and fine tunes future campaigns to improve ROI and pipeline generation to ensure we get the most bang for our buck
  • Leverage marketing infrastructure from Marketing Automation

Required Qualifications:

  • BA/BS in Marketing, Business, or Economics
  • Certifications or detailed, hands-on experience with Google Adwords and Analytics
  • 3+ years of relevant B2B online marketing experience
  • Strong written and verbal communication skills
  • Proficiency with Microsoft Office products, especially Excel
  • Superior attention to detail with ability to multi-task and meet tight deadlines
  • HTML and CSS knowledge
  • Functional understanding of marketing
  • Working knowledge of social media marketing
  • Team player with strong problem-solving skills
  • Local candidates only (San Francisco Bay Area)

Learn iT! offers a blend of open-enrollment computer training courses, custom training programs, room rentals and onsite consulting services.

Our delivery options include public classes, private and customized courses, live distance-learning options, pre-recorded and custom recorded courses and training manuals.

As a Microsoft Gold Partner, Learn iT! understands the robust and dynamic nature of the IT world. We consistently offer the most in-demand certification courses to help your network infrastructure operate efficiently and migrate seamlessly.

Learn iT! offers qualified Certification Programs in: SharePoint, Windows Server 2012, Windows 7, Windows 8, VMware, .NET, SQL Server, Cisco, Citrix, Security, and CompTIA