Director, Marketing Analytics

4.2 Freedom Financial Network – San Mateo, CA 3 days ago
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Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart/$ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 1700 employees (known internally as The Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. It’s a place where the Heart/$ philosophy continues to thrive, where we believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.


As Director of Marketing Analytics your primary focus will be to build the infrastructure, models, and expertise across the marketing function to evolve our campaign measurement and attribution models to keep up with changing media, consumer behaviors and product experiences. You will guide day-to-day efficiency and effectiveness of marketing investments while aligning the organization around strategic opportunities for growth through analyses and insights.

Beyond marketing attribution, we anticipate this group will deliver significant impact for the business by expanding the usefulness and impact of our reporting infrastructure (Tableau), leading strategic ad hoc analyses, and serving as the evangelist for data-driven decision making.

To be successful, you will be an analytical thinker who is continuously looking for new ways to evolve and improve the business. You are inherently curious and creative. You look for better ways of approaching problem solving, get energized by tough problems, and like collaborating with others to get things done. You are someone that people seek out to work with and for. Strong digital industry knowledge, deep expertise in marketing analytics and attribution, experience driving results and impact, proven competence with data acquisition and application to marketing management, and willingness to dive in and execute will be key factors for success.

  • Build and implement the in house multi touch attribution methodology, data infrastructure, and tools in order to measure marketing effectiveness
  • Lead and own web analytics infrastructure, ad operations, tag management, and data integrity across the organization
  • Set up statistically sound lift tests to understand the incremental impact of digital and off line marketing efforts (Digital, Web, TV, Radio, Direct Mail, Affiliates, Email etc.)
  • Analyze marginal returns by channel to optimize marketing budgets
  • Collaborate with Advanced Analytics to implement predictive models into attribution models and marketing programs
  • Leverage technical skills to access information from various structured and unstructured data sources
  • Provide analytical support across marketing to drive continuous improvement in marketing ROI across channels, products, audiences.
  • Perform a variety of analyses such as: advertising performance analysis, website analytics, customer segmentation, advertising targeting models, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis, attribution analysis, A/B testing data analytics
  • Work with Business Intelligence, Advanced Analytics, Product, and Engineering to deliver marketing reporting and modeling to support the marketing team needs; lead the ongoing rollout and support of reporting for the team including ad hoc reporting and web analytics
  • Reinforce a data-driven decision-making culture
  • Be the company expert on digital marketing data
  • Keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools
  • Strong understanding of the MTA and MMM solutions landscape and the tagging and tracking that supports product and attribution analyses
  • Has led the transition from last click to a multi touch attribution solution (MTA) in previous roles
  • At least 10 years of experience in marketing analytics, data modeling, or other quantitative field• Master’s degree in Business, Data Analytics, Statistics, or related field
  • Expertise in SQL and Excel
  • Familiar with Tableau
  • Experience building innovative marketing analytics capabilities for consumer-driven companies
  • Understanding of practices and approaches to analytic data acquisition, management and use
  • Experience leading teams focused on large data sets, data visualization and advanced analytical tools
  • A proven track record of innovation and growth in a marketing organization
  • Has deep understanding of how web analytics systems work like google analytics and has worked with product and engineering to implement
  • Ability to communicate effectively in writing and in person to executive level audiences
  • Good team- and relationship-building skills
  • Experience with building statistical models

As a member of the Freedom marketing team, you will:
  • Be responsible for taking an existing, high-performing team to the next level and to set the growth agenda for the organization
  • Join a dynamic team that pushes the envelope in online, mobile, and database marketing and is poised to invest in building a meaningful consumer brand
  • Work alongside high-energy (and fun!), results-driven teammates
  • Be part of a strong entrepreneurial culture that values individuals who take ownership and deliver results
  • Enjoy a great, accessible peninsula location, excellent pay and benefits
  • Voted a Best Place to Work multiple times by our employees, most recently #1 in Phoenix!
  • Benefits start within 30 days
  • 401k with employer match
  • 3 weeks’ paid vacation (increased with tenure)• 9 paid holidays & 5 sick days
  • Paid time off for volunteer work and on your birthday
This is your opportunity to be part of a growing company where dedicated professionals strive to help customers and each other succeed every day. If that sounds exciting to you, we want to talk to you. Apply today!

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Freedom Financial Network (FFN) to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by FFN’s Talent Acquisition leader. Thank you for your consideration.

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