OPUBCO Communications Group Manager of Marketing Intelligence Job in Oklahoma City, OK | Glassdoor

Manager of Marketing Intelligence

OPUBCO Communications Group – Oklahoma City, OK

Job Description

MARKETING

(FT) MANAGER OF MARKET INTELLIGENCE

The Manager of Market Intelligence will be responsible for owning marketing intelligence and research across the enterprise – supporting all relevant organizations in their market intelligence/research needs. The Manager of Market Intelligence is also responsible for delivering actionable information about the consumer, prospective business clients and the marketplace. The Manager of Market Intelligence is a trusted strategic business partner across all relevant organizations and influences recommendations on brand strategy, product portfolio management, integrated marketing planning and new product/service development with constant focus on the consumer, client landscape and general marketplace.

DUTIES AND RESPONSIBILITIES:

  • Conduct market segmentation research, across all products/services, to identify key customer/client attributes.
  • Create user profiles for all products/services.
  • Develop longitudinal studies to provide insights on emerging customer/client needs and industry gaps.
  • Collaborate with internal teams to identify market intelligence/research needs and develop and prioritize research plans and methodology.
  • Own all market intelligence vendor relationships.
  • Evaluate current internal research and intelligence tools against our long-term intelligence needs. Make recommendations as to current tool effectiveness v. alternatives.
  • Leverage internal research and intelligence tools to create customized market intelligence and proof points to support sales across all products/services.
  • Effectively interpret and communicate market intelligence/research findings, and make recommendations based on those findings, across all relevant organizations.
  • When appropriate, manage outside research projects from inception to conclusion, including managing RFP processes, recommending appropriate methodologies, and managing vendor relationships to produce reports to meet desired intelligence objectives.
  • Design and conduct exploratory user and satisfaction studies including surveys, field studies, brand tracking studies, etc., as needed.
  • Ability to manage and prioritize multiple projects with focus on timeline and cost.

EXPERIENCE:

  • BS/BA degree from an accredited college, graduate degree preferred.
  • 7+ years’ experience in market intelligence/research or similar consulting role.
  • Extensive experience in both B2C and B2B market intelligence methodologies and principles.
  • Expertise in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues.
  • Hands-on experience in writing surveys, programming, fielding online surveys, and conducting focus groups.
  • Experience leading the strategic learning plan and priorities for a brand or product/service category and managing a budget accordingly.
  • Experience discovering and activating consumer and market insights that lead to measureable sales growth, new product/service launches, existing product/service improvements and improved marketing efficiencies.
  • Demonstrated understanding of advanced statistical techniques and market research tools. Knowledge of Scarborough, Nielsen, Claritas, and RAM is desired.
  • Great data visualization and presentation skills to provide recommendations based on insight.
  • Effective verbal and written communication skills; working cross-functionally, ability to prioritize and drive intelligence projects across the enterprise.
  • Excellent project management skills; ability to manage multiple projects across critical yet often fluctuating deadlines – and with sometimes minimal and/or ambiguous input from stakeholders.