NEW BIZ WIN! | Strategic Planning | All Levels| Shopper Marketing |

TracyLocke 3.0 – Chicago, IL

Job Description

Join our highly collaborative and high energy team!

We've just been awarded the Kellogg’s portfolio shopper marketing and promotional marketing business! TracyLocke will be putting together a stellar team, based in our Chicago office, to work on this fantastic new account.

A bit about us:

We are brand experience designers.

Using design thinking, we craft brand experiences that create value at every relevant touchpoint. From in-store merchandising, digital/social/mobile applications and retailer initiatives to local marketing, packaging development and content creation, our purpose is to get consumers and shoppers to buy into your brand and purchase your product.

Do you love working in the shopper marketing, promotions and CPG space? Do you have strategic planning experience in an integrated marketing or advertising agency? Are you collaborative and passionate about retail and crafting amazing ideas? If so, we'd love to hear from you.

We seek strategic planning professionals at all levels, including:
  • Junior Strategic Planner
  • Strategic Planner
  • Senior Strategic Planner
  • Strategic Planning Director
Terrific people in a high energy and highly collaborative agency setting. Agency strategic planning experience in shopper marketing and consumer packaged goods required.

These positions will be responsible for crafting innovative and insight rich marketing strategies, delivering compelling insights, and articulating the strategy into an inspiring narrative for our client and assigned retailers.

Amazing opportunities for those who thrive in a fast-paced environment and desire the responsibility and accountability for leading the strategic planning process.

4 year degree in psychology, business, marketing, communications or equivalent required.

Well qualified candidates may have also completed creative portolio school (strategic planning/brand planning track).

Agency strategic planning experience (or internship) in shopper marketing, promotions and/or CPG marketing required.

TracyLocke Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
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Hugh Boyle
35 Ratings
    1. "Manager"

      Current Employee - Anonymous Employee
      Current Employee - Anonymous Employee

      I have been working at TracyLocke full-time


      I love being able to contribute to other people success.


      It's a great place to work.

    2. "Media Planner"

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Anonymous Employee
      Former Employee - Anonymous Employee
      Positive Outlook

      I worked at TracyLocke full-time


      It was a great work environment


      There isn't a bad thing to say about the company

    3. "Squeezed by corporate, held back by culture"

      • Work/Life Balance
      • Culture & Values
      • Career Opportunities
      • Comp & Benefits
      • Senior Management
      Former Employee - Project Manager in Wilton, CT
      Former Employee - Project Manager in Wilton, CT
      Doesn't Recommend
      Neutral Outlook
      Disapproves of CEO

      I worked at TracyLocke full-time (More than a year)


      - TracyLocke is a fast-paced challenging environment, and newcomers will tackle a lot in a short amount of time. TracyLocke is excellent for building a resume fast, as it is often recited, and the brands available to work on are big-name.

      - If you play the right cards politically you can advance quickly

      - Lots of cool albeit small perks, including massages, bagels, better than average coffee machines, some cool outings and events e.g. Halloween, beer carts on Fridays, etc

      - Creative applicants are screened hard, and TracyLocke is a very Creative-forward agency that produces some incredible work

      - While TracyLocke is a "shopper" agency, the work is far more varied and interesting than most in this category

      - Casual business environment (e.g. jeans every day, open tattoos, casual language, etc) that makes fun to work at right out of college. Dogs are allowed at work. Very cool, talented, interesting employees across all teams

      - Good location to live outside of NYC and experience the industry

      - Benefits are about average! But considering so many people are young enough to still be on their parents' insurance (under 26 as of time of writing) under the ACA, the company could be contributing more to employees who are on the Plan(s)


      - Hours are very rough, which is why most people are younger and do not have families

      - Pay in the industry hasn't risen much in decades due to large corporate holding companies (in this case TracyLocke is owned by Omnicom), and despite stellar performance at TL, pay is actually below-average for the area and field

      - HR is small team which makes hiring tough, and teams who need additional support are left to struggle for far too long . Likewise, HR policy isn't well-baked, leading people to turn over in search of pay raises and title promotions

      - Culture is clique-y depending on when you've joined, and in some ways is very immature and rowdy. Does not apply to all people, but some in mid-management could be a bit more professional. There is a fair amount of gossip, as with any workplace, but sometimes it crosses the line.

      - TracyLocke is lagging severely in their digital capabilities, which is a sore point for clients and is a much-needed value in today's field

      - Not the most diverse but they are actively trying to hire more people of diverse backgrounds, so really a con turning pro

      - Management offers a lot of false promises, and does not reward TracyLocke employees for their contributions evenly. For example, in a year when we won a lot of new business, bonuses were not competitive and were the same as a previous year with worse fiscal performance

      - Space is limited in the building and sometimes getting set up properly, e.g. with reliable internet is tough. I myself did not have a functioning desk phone for months.

      Advice to Management

      Reward employees more competitively for their work. Offer hourly jobs, some people twiddle their thumbs (you would save money if they were not on the clock) and some work crazy hours (and do not get rewarded for it).

      Fight harder to fight turnover. People leave in waves and this company has unusually high turnover.

    See All 105 Reviews