Cover for MediaSmack
MediaSmack4.6
SEO Marketing Manager/Director and Team Lead
Plano, TX
Rating Highlights
Compensation & Benefits : 4.0
Culture & Values : 4.4
Career Opportunities : 4.4
Work/Life Balance : 4.7
Job & Company Insights
Job Type : Full-time
Job Function : marketing manager
Industry : Information Technology
Size : 1 to 50 Employees
Job

MediaSmack has been one of Inc Magazine’s fastest-growing companies in the United States for the past two years. We are looking for an SEO Manager/Director in the Frisco, Texas area to oversee our SEO strategists in increasing and maintaining website placement for our clients with a focus on user experience and SEO best practices. Our Frisco office is located at Cowboys Headquarters at the Star.

An ideal candidate is creative, enthusiastic and, most importantly, organized. Deadlines and organization are of the utmost importance. He/She should enjoy working collaboratively with other team members, as well as independently. The Director of SEO will also have strong written and verbal communication skills and must be organized with an attention to detail. Our SEO team lead is responsible for the happiness and success of our SEO strategists and our clients. We measure the SEO marketing manager's success via KPIs and client retention. A resume and cover letter shall be submitted with a resume and cover letter.

Must be located near Frisco, TX. This is NOT a remote position.

*Job Responsibilities

  • Oversee and manage a team of (approximately) 5 digital marketing strategists who recurrently work on (approximately) 100 clients each month while also working with other department teams to make sure we can complete a project on-time and on-budget.
  • Provide any necessary training and support to help the team thrive, as well as to manage time tracking and to maintain accountability. It may also include assisting team members with day-to-day tasks, as needed.
  • Oversee management, tracking, analysis and reporting of website performance for clients.
  • Coordinate and communicate with the heads of other departments as well as the President and CEO.
  • Confer with the SEO team to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
  • Prepare staff work schedules and assign specific duties.
  • Meet deadlines set by the team, including milestones along a project’s development.
  • Review reports to measure productivity and to identify areas needing cost reduction or program improvement.
  • Establish and implement departmental policies, goals, objectives and procedures.
  • Engage in high-level business and strategy discussions, both with the internal team and with clients.
  • Stay up-to-date with SEO industry trends and changes; identify opportunities for marketing growth for clients and MediaSmack itself.
  • Speak to clients, when necessary, and provide excellent customer service.

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  • Set goals for your team and provide in-the-moment coaching.

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  • Know and understand client goals for their campaigns. This includes making sure the campaigns are evaluated continuously to ensure success.
  • Communicate internally with team members about your projects.
  • Google’s best practices for SEO are of the utmost importance.

Job Requirements

  • Must be Frisco-based. This is a semi-remote position, but it does require coming to our office in Frisco weekly and quarterly to Austin, Texas. Must be willing and able to travel to Austin for a few days at a time. This position is expected to require approximately 15% travel.
  • Bachelor’s degree or equivalent experience in marketing, advertising, English or related field.
  • 3 years minimum experience in digital marketing and content creation.
  • Experience managing a digital marketing team.
  • Familiarity with SEO tools like Moz, Ahrefs, Spyfu, Agency Analytics, Google Trends, Yext, Yoast and/or similar tools.
  • Excellent Google Analytics, Google Search Console and Google Tag Manager skills.
  • Expert-level knowledge of onsite, offsite and technical SEO strategies, including implementation and reporting.
  • Ability to explain SEO strategy in plain English to staff and clients.
  • Working knowledge of WordPress.
  • Ability to multi-task and thrive in a fast-paced environment.
  • Familiarity with Google Ads/PPC is a plus.
  • Familiarity with Nutshell and/or ZenDesk is a plus.
  • Experience with legal marketing is a plus.
  • Highest ethical standards.
  • Ability to multi-task and thrive in a fast-paced environment.
  • Excellent written and verbal communication skills.
  • Critical thinking and complex problem solving are a must.

Job Perks
A few benefits you’re sure to enjoy:

  • Generous PTO Package
  • 401(k) with company match (aka, free money)
  • Partially Remote Position

About MediaSmack
We’re all about working hard and staying humble. In the spirit of humble bragging, here are some of our awards and accolades:

  • Top 6% of the Inc. 5000 list of America’s Fastest-Growing companies
  • Sacramento's Top 10 Fastest-Growing Private Companies (2018, 2017)
  • Austin Top 50 Fastest-Growing Private Companies (2018)
  • MediaSmack was proud to be selected as the Most Trusted Online Boutique Marketing Consultancy for 2019 as a part of the magazine’s Corporate Excellence Awards.
  • MediaSmack was selected by members of the Clutch team as one of the “Top Advertising & Marketing Agencies” in 2019.
  • MediaSmack was chosen as one of the Top 10 Social Media Marketing (SMO) Companies by Find Best SEO in 2019.

We provide services including SEO organic marketing, PPC paid advertising, web design, and various other advertising and branding services. This includes social media marketing on platforms like Facebook, Twitter, LinkedIn and more. We stay current with updates in search technology and use this information together with our strong advertising background to create customized marketing strategies for law firms and legal service providers.

As primarily a legal marketing agency, our number one goal is to provide clients with a high return on investment by driving traffic to their websites and creating a positive user experience to encourage client conversions.
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Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

COVID-19 considerations:
Fortunately, our jobs were primarily remote before COVID, so the transition was easier for us. We have put in-person meetings on hiatus for now and we will re-evaluate that in the spring.

Experience:

  • SEO: 2 years (Required)
  • analytics: 2 years (Required)
  • leadership: 1 year (Required)

Application Question:

  • You MUST be CURRENTLY located in the Frisco, Texas area. Are you?

If the answer is no, you will not be considered.

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