Pappas Restaurants is looking for a talented and experienced Senior Social Media Manager to join the Marketing Team in Northwest Houston. The Senior Social Media Manager is responsible for writing, creating, and organizing content based on marketing calendars and current trends. In addition, this role cohesively manages our Company's online image and creates meaningful engagement across all of our online communities to achieve our marketing goals. Candidates will be up to date with the latest digital technologies and social media trends. In addition, candidates will have excellent communication skills and be able to express our company's views creatively.

To be successful in this role, candidates will be able to tell the Pappas story in a compelling way, ensuring high levels of web traffic and engagement of internal and external audiences.

Responsibilities

Organizing, planning, and creating data-driven content by managing and producing content for use on all the Pappas Restaurants branded social media platforms - Facebook, Instagram, LinkedIn, TikTok.
Partner with other departments to ensure information is current and relevant, as well as communicating current company goals
Partner with marketing managers to ensure social media effectively communicates marketing promotions, ensures brand consistency, and shares any other critical business goals
Brainstorm and work collaboratively to generate story ideas
Create and produce quality videos, graphics, and animation across a range of needs
Create a vision of Pappas Restaurants' brands and ensure they come to life in all videos, photos, and related social media content
Identify and track ongoing trends, as well as escalate any potential issues to stakeholders
Regularly measure and analyze content insights and data, appropriately translating them into reports. Analyze the overall performance of various campaigns from all social media platforms and provide results
Stay up to date with current technologies and trends in social media, design tools, and applications
Perform all other job-related duties as requested
Positive and professional attitude
BS degree in Marketing, Journalism, Communications, or relevant field
5+ Years working in a relevant field
Agency social media management experience preferred.
Excellent copywriting skills
Proven work experience managing social media in a strategic capacity
Excellent Organization & Project Management Skills
Hands-on experience in content management
Ability to deliver creative content (text, image, and video)
Basic knowledge of SEO, keyword research, and Google Analytics
Knowledge of Adobe Creative Suite and other editing tools
Knowledge of online marketing channels
Excellent communication skills
Extreme attention to detail and ability to balance multiple projects and priorities in a fast-paced environment

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