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Employees have spoken:
It’s time to listen.

Want to know a secret?

The key to finding and keeping the best talent is right in front of you. Glassdoor’s latest research shows that transparent, two-way communication with your workforce can improve employee experience, slow employee churn, and help you build an employer brand that truly sings.

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The ChallengeYour JourneyBeyond the BasicsThe Employer/Employee GapTransparencyVideo Case StudiesNext StepsBlog PostsDownload Full Report

The challenge:

58%

of the most satisfied workers are
still open to new job opportunities1
The challenge:
58
%
of the most satisfied workers are
still open to new job opportunities1
Focusing on your
employer brand
can’t wait
But building a strong one doesn’t
happen overnight.
The challenge:
58
%
of the most satisfied workers are
still open to new job opportunities1.
Focusing on your employer brand can’t wait.
But building a strong one doesn’t
happen overnight.

Going somewhere?

Where does your organization stand today? Every stage is one step closer to achieving a standout employer brand.
Decision map for employer branding journey
Decision tree for employer branding
Want more insights for the journey ahead?
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Beyond the basics

Many employers aren’t meeting employees’ basic needs—like fair
compensation, work-life balance, and psychological safety2—which makes higher-level benefits feel more out of reach.

Beyond the basics

Many employers aren’t meeting employees’ basic needs—like fair
compensation, work-life balance, and psychological safety2—which makes higher-level benefits feel more out of reach.

It’s time to mind the gap

Many organizations set out to create a meaningful employee experience. But there’s a disconnect
between what employers are doing and what employees are expecting—especially when it comes to underrepresented groups.
Chart showing percentage of workers who say employers deliver on hiring promises

Laying your cards on the table

One of the biggest drivers of employee satisfaction is how a company scores on transparency. In your relationship with your workforce, this can and should take many forms:
Chat bubbles for Fishbowl
Speech bubbles for Fishbowl
Join candid conversations with your employees on Fishbowl by Glassdoor.
Learn More About Fishbowl

1/3

of employees aren’t satisfied with their employers’ transparency efforts4, so there’s room to grow...

The right stuff

Companies who’ve invested in creating a sophisticated employer brand have made transparency part of their company DNA.
Advice on getting started with employer branding
A conversation with VCA Animal Hospital A conversation with McDonald's Corp A conversation with Southwest Airlines A conversation with Southwest Airlines

“On day one, you have the opportunity to gain an employee's trust, because what they show up and experience is what you told them they would experience.”

—Kelby Tansey, Manager, Recruitment Marketing, Southwest Airlines

“If you are not starting with the voice of your employees, you're not going to start on the right foot...And then, I'll tell you, it is going to be much more costly.”

—Kieran Layton, Field People Officer, McDonald's Corporation

“With our EVP, we're really trying to be bolder with our imagery...to make sure that we are showing an accurate representation of what our associate population looks like.”

—Ally Brown, Brand Manager, Employer Brand and Recruiting, VCA Animal Hospitals

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Now what?

Glassdoor has the resources you need to gather employee and candidate insights, shape your story, and take your employer brand to the next level.
Employer branding report

Read our full employer
branding report

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Glassdoor profile

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Get smart(er) on employer branding

Find the latest news and views on the Glassdoor blog.
21 questions you should be asking to boost your employer brand

21 questions you should be asking to boost your employer brand

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How to speak your employees' love languages

How to speak your employees'
love languages

Read Now
4 must-haves for your employer branding checklist

4 must-haves for your employer branding checklist

Read Now

1. Glassdoor. (2022). Your Talent is Talking.
2. Snow, Shane. "How Psychological Safety Actually Works." Forbes Online. May 4, 2020.
3. Glassdoor. (2022). Your Talent is Talking.
4. Glassdoor. (2022). Your Talent is Talking.