I am in b2b marketing, and i have to agree with this POV that a short term focus on KPIs and lead gen is harmful to productivity. We have weekly lead reviews across our team and with sales, and end up getting useless to do lists to 'investigate' lower quality leads coming in, instead of focusing on creating long term growth. How do you balance delivering short term ROI with long term growth? https://www.marketingweek.com/leads-misalignment-b2b-the-lowdown/
marketingweek.com
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