Honest question for marketing pros: Are we hiring for knowledge or for skill? Seeing a huge gap in interviews lately. Resumes are loaded with certs, but candidates falter on real-world strategy problems. We’re calling it the "Proof Gap" — the chasm between theory and the actual ability to execute. It’s making hiring a nightmare. I shared my thoughts on how to fix this and would love to hear if others are seeing the same challenge in the hiring trenches. 🔗 Read more on SEOSiri
seosiri.com
1
1