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Haier Group Snapshot
Haier Group is China's ambassador to appliance stores worldwide. Once named Qingdao Refrigerator Plant, the company climbed from the verge of bankruptcy to establish itself as a world-renown brand. China's #1 appliance manufacturer sells refrigerators and freezers, air conditioners, dishwashers, microwaves, televisions, vacuums, mobile phones, computers, and more. Operating through subsidiary Haier Electronics, it makes and sells washing machines, water heaters, and offers customers logistics services. Haier Group has expanded its reach by exporting to North America, Europe, the Middle East, Asia, and Africa. The group has also pursued markets beyond appliances through acquisitions and joint ventures.
