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Cosmax Snapshot
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The philosophy of three apples is what forms the backbone of COSMAX throughout its history since 1992, symbolizing Eve’s apple, Newton’s apple, and Aphrodite’s apple meaning Honesty, Science and Beauty respectively. The three values have been the core principles of the company promising to be an honest company that beautifies the world through creative ideas and extensive research. It has been more than 30 years since we first embarked on this great journey of beauty to build a more beautiful world. The dream and passion of COSMAX founder, who looked out into a wider world beyond the Pacific, became clearer over time. We constantly continued to challenge ourselves to become the best and the first, and as a result, became a company beloved by customers around the world. COSMAX creates New Beauty, transcending the limits of the past, to help everyone discover their inherent beauty and realize true beauty in their lives. It was 2004 when we became the first Korean ODM company in China.
Since then, we have been achieved an average 34 percent of annual sales volume enough to be recognized as the indisputable number one ODM company in the Chinese market. COSMAX’s production capacity has been greatly increased to 1,150 million at the end of 2016 from 750 million at the end of 2015. In addition to this quantitative growth, we were recognized for our products’ quality by winning the Blue Rose Quality Award, one of the most prestigious prizes in China. Not satisfying this achievement, we have built new factories in Shanghai to complete the
THE HEAD OF SALES AND MARKETING POSITION 2
independent and automatic production lines for mask sheets and make-up products. “Quality First” is always our top priority in our business. To continue providing the best quality products to the clients and customers, we have more focuses on our 300-strong staff of research and development. We are investing at least 5 percent or more of the total revenues in R&D. We promise to represent our commitment to being the best partner for you for the next 30 years as well and to help customers realize their beauty dream come true.
COSMAX is one of few companies in the world who can provide targeted products corresponding to each country’s regulations and global standards. COSMAX holds many patents in Korea and beyond, endeavoring to develop products that are safer, more stable and more effective. Furthermore, COSMAX has gained numerous international certifications such as ISO9001 (Quality Management), ISO14001 (Environmental Management), ISO 22716 (International Standards for Cosmetics), OHSAS 18001 (Safety and Health Management), and ECOCERT (Standard for natural and organic cosmetics), firmly establishing its quality-oriented management. COSMAX is the first Korean cosmetics company to pass OTC (over the counter) drug and cosmetics registration from FDA and Health Canada. COSMAX also holds MUI, an international Halal certification. By virtue of its global network and experience, COSMAX is one of few companies in the world who can provide targeted products for the local markets corresponding to each country’s regulations and global standards.
Since then, we have been achieved an average 34 percent of annual sales volume enough to be recognized as the indisputable number one ODM company in the Chinese market. COSMAX’s production capacity has been greatly increased to 1,150 million at the end of 2016 from 750 million at the end of 2015. In addition to this quantitative growth, we were recognized for our products’ quality by winning the Blue Rose Quality Award, one of the most prestigious prizes in China. Not satisfying this achievement, we have built new factories in Shanghai to complete the
THE HEAD OF SALES AND MARKETING POSITION 2
independent and automatic production lines for mask sheets and make-up products. “Quality First” is always our top priority in our business. To continue providing the best quality products to the clients and customers, we have more focuses on our 300-strong staff of research and development. We are investing at least 5 percent or more of the total revenues in R&D. We promise to represent our commitment to being the best partner for you for the next 30 years as well and to help customers realize their beauty dream come true.
COSMAX is one of few companies in the world who can provide targeted products corresponding to each country’s regulations and global standards. COSMAX holds many patents in Korea and beyond, endeavoring to develop products that are safer, more stable and more effective. Furthermore, COSMAX has gained numerous international certifications such as ISO9001 (Quality Management), ISO14001 (Environmental Management), ISO 22716 (International Standards for Cosmetics), OHSAS 18001 (Safety and Health Management), and ECOCERT (Standard for natural and organic cosmetics), firmly establishing its quality-oriented management. COSMAX is the first Korean cosmetics company to pass OTC (over the counter) drug and cosmetics registration from FDA and Health Canada. COSMAX also holds MUI, an international Halal certification. By virtue of its global network and experience, COSMAX is one of few companies in the world who can provide targeted products for the local markets corresponding to each country’s regulations and global standards.
Founded in September 1992, COSMAX Group (hereinafter “COSMAX”) engages in the research, development, and manufacturing of beauty and health products. Our thoroughgoing commitment to the promises has contributed to a great leap forward to become the global top cosmetic original design manufacturer (ODM). What has led COSMAX to the top of global beauty industry is its unparalleled focus on the Research and Innovation. Today, there are over 300 researchers at COSMAX R&I centers in four countries – Korea, China, USA and Indonesia, accounting for 30% of total manpower. Boasting to be the best in the world, our researchers are relentlessly developing new products and formulas harnessing patented novel materials and technologies exclusive to COSMAX. The company is headquartered in Pangyo, South Korea. All members of the Group will strive to achieve the company’s great mission and unwaveringly continue to work to make COSMAX into one of the world’s most respected company.
Thinking outside the box is the term that best describes COSMAX R&I centers. Breaking from the convention, the HQ R&I center in Pangyo, Korea, restructured the entire organization in 2015 making it borderless between skincare and makeup. Instead, it now has 10 labs that are reframed by pairing together skincare and makeup categories that share similar and complementary fundamental technologies. For example, CF Lab (Cream & Foundation Lab) studies the convergence of base technologies of moisturizing cream and makeup foundation endeavoring to develop a new category creator i.e. the next BB cream. Innovation through convergence is COSMAX’s answer to the burgeoning demand for new products in the beauty industry.
Thinking outside the box is the term that best describes COSMAX R&I centers. Breaking from the convention, the HQ R&I center in Pangyo, Korea, restructured the entire organization in 2015 making it borderless between skincare and makeup. Instead, it now has 10 labs that are reframed by pairing together skincare and makeup categories that share similar and complementary fundamental technologies. For example, CF Lab (Cream & Foundation Lab) studies the convergence of base technologies of moisturizing cream and makeup foundation endeavoring to develop a new category creator i.e. the next BB cream. Innovation through convergence is COSMAX’s answer to the burgeoning demand for new products in the beauty industry.
