Description Paid, Inc. (formerly Sales Online Direct) hopes celebrities and fans will pay it some attention. The company's celebrity services division offers merchandising, brand building, marketing, online ticketing services, and it hosts Web-based fan clubs for clients. Its AuctionInc technology processes and calculates transactions for website owners. The company also auctions collectibles, sports memorabilia, and celebrity-related items through the Internet. Paid, Inc. makes its money on collectibles and through related services (such as appraisals, and its own auction management software).