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The Hoffman Agency Snapshot
Our Mission is Simple: Do Great Work
If you were to ask 100 PR agencies if they’re client-centric, you’ll get 100 PR agencies answering with an emphatic “yes.” Yet their behavior and reward systems don’t align with that claim. Instead, they focus on the financial side, which manifests itself with account people having to meet billing quotas and being measured by their “billability.”
In contrast, we measure our account folks only on variables that matter to clients. This doesn’t mean we don’t care about financial performance. Of course, we do so we can reward our staff and invest in the company. But it’s not the lead pin which in turn motivates our account teams to focus on the client.
If you were to ask 100 PR agencies if they’re client-centric, you’ll get 100 PR agencies answering with an emphatic “yes.” Yet their behavior and reward systems don’t align with that claim. Instead, they focus on the financial side, which manifests itself with account people having to meet billing quotas and being measured by their “billability.”
In contrast, we measure our account folks only on variables that matter to clients. This doesn’t mean we don’t care about financial performance. Of course, we do so we can reward our staff and invest in the company. But it’s not the lead pin which in turn motivates our account teams to focus on the client.
The Hoffman Agency solves business problems for tech companies across the globe through integrated communications.
Since 1987, Hoffman has utilized storytelling techniques and customized, integrated communications programs to help tech companies in the U.S., Asia and Europe achieve their business goals. As an independent firm, we put our clients and their results first; we’re not tied to Wall Street expectations. We exceed expectations because our senior professionals are involved in the strategy AND execution of each campaign.
Today, every company is in the technology business— whether they develop computer chips or deliver pizzas—so with our long heritage we know how to cut through technical jargon and buzzwords to help our clients tell meaningful stories to their key stakeholders, customers and the media.
Since 1987, Hoffman has utilized storytelling techniques and customized, integrated communications programs to help tech companies in the U.S., Asia and Europe achieve their business goals. As an independent firm, we put our clients and their results first; we’re not tied to Wall Street expectations. We exceed expectations because our senior professionals are involved in the strategy AND execution of each campaign.
Today, every company is in the technology business— whether they develop computer chips or deliver pizzas—so with our long heritage we know how to cut through technical jargon and buzzwords to help our clients tell meaningful stories to their key stakeholders, customers and the media.
