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Lenz Marketing Snapshot
Customer Service
Lenz is a customer service organization, first and foremost. Our mission is to serve our clients and help them reach their goals. We like to say “business is personal” because we know that when our clients succeed, we succeed with them. Our clients aren’t looking for someone to just take orders. They want a strategic, creative, and proactive marketing partner who takes their business goals as seriously as they do. This is what we strive to deliver.
Passion
We care more than the other guys. It may sound corny, but it’s true. We care about the quality of our work, we care about the health of our clients’ businesses, we care about our teammates’ wellbeing, and we care about our community’s prosperity and sustainability. Yes, our team has a unique breadth of experience and expertise, but our passion is what sets us apart.
Humility
At Lenz, we strive to practice humility, often a missing ingredient in a partner. This means that we listen, learn, and always strive to understand and promote our clients instead of ourselves. It’s just what we do.
Community
Lenz aspires to serve a higher purpose than simply running a profitable business. Since opening our doors, we have relentlessly supported cause-oriented businesses and initiatives by every means possible.
Goals
When it comes to our clients’ goals, we are single-minded. Every client has heard us say the words, “Goal-Strategy-Tactics-Execution” to emphasize the importance of moving important decisions upstream. What are we trying to achieve? What is the best plan of attack? What tools will be most effective? How can we implement with precision? These are the right questions in the proper order: Goals-Strategy-Tactics-Execution.
Entrepreneurial Innovation
For our clients, one of our greatest strengths is that our advice comes from a wellspring of knowledge earned through growing many different kinds of businesses. Experience can lead to better decision-making and help achieve success more quickly, with a lower investment.
Efficiency
Time and money are two resources that no one has enough of. We doggedly pursue the best deals with the best partners to make sure every dollar is maximized. Watch the nickels and the dollars will take care of themselves.
Accountability
When Richard Lenz founded the company in 1992, he chose his family name to signify a personal guarantee: He stands behind the work we produce. Everyone at Lenz does. It’s a business philosophy that permeates through the company to this day. Our commitment to our clients is to show up every day, do our very best, and never make excuses. The buck stops here.
Access
Our clients have our personal mobile phone numbers and we encourage them to use them. They are invited to stop by our office (a little notice is preferred, of course) and our principals are available nearly 24-7 to address urgent needs.
Transparency
Great relationships are built on trust, and trust requires transparency. Our clients deserve to know who is working on their account, how their money is being spent, and how their marketing campaign is performing.
External Partnerships
We rely on our external partners — from our friends in the media to our printers and beyond — to help us deliver value to our clients. As such, we believe our partners deserve our respect and will perform at the highest level for our clients when we empower them to do so.
Continuing Education
In a world where business innovation is moving at light speed, it’s our job to keep up. Lenz has always invested in our team’s development. Whether through specialized external training, attending industry conferences, or supporting higher education, we keep moving.
Lenz is a customer service organization, first and foremost. Our mission is to serve our clients and help them reach their goals. We like to say “business is personal” because we know that when our clients succeed, we succeed with them. Our clients aren’t looking for someone to just take orders. They want a strategic, creative, and proactive marketing partner who takes their business goals as seriously as they do. This is what we strive to deliver.
Passion
We care more than the other guys. It may sound corny, but it’s true. We care about the quality of our work, we care about the health of our clients’ businesses, we care about our teammates’ wellbeing, and we care about our community’s prosperity and sustainability. Yes, our team has a unique breadth of experience and expertise, but our passion is what sets us apart.
Humility
At Lenz, we strive to practice humility, often a missing ingredient in a partner. This means that we listen, learn, and always strive to understand and promote our clients instead of ourselves. It’s just what we do.
Community
Lenz aspires to serve a higher purpose than simply running a profitable business. Since opening our doors, we have relentlessly supported cause-oriented businesses and initiatives by every means possible.
Goals
When it comes to our clients’ goals, we are single-minded. Every client has heard us say the words, “Goal-Strategy-Tactics-Execution” to emphasize the importance of moving important decisions upstream. What are we trying to achieve? What is the best plan of attack? What tools will be most effective? How can we implement with precision? These are the right questions in the proper order: Goals-Strategy-Tactics-Execution.
Entrepreneurial Innovation
For our clients, one of our greatest strengths is that our advice comes from a wellspring of knowledge earned through growing many different kinds of businesses. Experience can lead to better decision-making and help achieve success more quickly, with a lower investment.
Efficiency
Time and money are two resources that no one has enough of. We doggedly pursue the best deals with the best partners to make sure every dollar is maximized. Watch the nickels and the dollars will take care of themselves.
Accountability
When Richard Lenz founded the company in 1992, he chose his family name to signify a personal guarantee: He stands behind the work we produce. Everyone at Lenz does. It’s a business philosophy that permeates through the company to this day. Our commitment to our clients is to show up every day, do our very best, and never make excuses. The buck stops here.
Access
Our clients have our personal mobile phone numbers and we encourage them to use them. They are invited to stop by our office (a little notice is preferred, of course) and our principals are available nearly 24-7 to address urgent needs.
Transparency
Great relationships are built on trust, and trust requires transparency. Our clients deserve to know who is working on their account, how their money is being spent, and how their marketing campaign is performing.
External Partnerships
We rely on our external partners — from our friends in the media to our printers and beyond — to help us deliver value to our clients. As such, we believe our partners deserve our respect and will perform at the highest level for our clients when we empower them to do so.
Continuing Education
In a world where business innovation is moving at light speed, it’s our job to keep up. Lenz has always invested in our team’s development. Whether through specialized external training, attending industry conferences, or supporting higher education, we keep moving.
Lenz is a full-service marketing agency and strategic consulting firm providing branding, advertising, digital marketing, and public relations services. From healthcare and higher education to community organizations and nonprofits, we help businesses that serve their communities.
