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Mr. Youth Snapshot
If you want to be the ad agency known for reaching the youth market, you might just brand yourself Mr Youth. The advertising, marketing, and branding agency specializes in using new media to get its customers' messages to 14- to 24-year-olds (the "millennials"). It designs Web sites, uses Facebook applications, and finds other social networking avenues to build brand awareness. Mr Youth also offers word-of-mouth campaigns through homegrown peer-to-peer network RepNation, and arranges stunts, events, and world tours to launch products or campaigns. Customers have included Crayola, Microsoft, NIKE, and Pepsi. CEO Matt Britton founded Mr Youth in 2002.
