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      Brand Keys

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      Robert K. Passikoff

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      Advertising & Public RelationsIndustry
      Description This company thinks customer loyalty holds the keys to the consumer kingdom. Preaching the use of customer loyalty as a leading indicator of profitability, Brand Keys provides market research services focused on brand power and customer loyalty measurement. The company offers syndicated Customer Loyalty Index's in such sectors as airlines, banks, light beer, and bottled water as well as its Sports Loyalty Index, covering MLB, NFL, NBA, and NHL. The firm was started by president Robert Passikoff.

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