Description PUPS might be its stock symbol but there's nothing small about this company's ambitions. Pickups Plus retails truck and SUV accessories through four franchised locations and two company-owned stores in Ohio, Kentucky, California, and Illinois. The company hopes to capitalize on the fragmented and non-specialized nature of the vehicle aftermarket accessories business to establish a nationwide presence. Its products include floor liners, mud guards, bug shields, toolboxes, and bedliners from Westin, Lund, Extang, Covermaster, and Dee Zee along with installation services. Pickups Plus was founded as Mr. Pickup in 1993 by John Fitzgerald. It took its current name in 1994.