Mission We elevate health, create confident smiles and glowing skin through our CLEAN personal care products. Our CLEAN Guarantee C Confidence. We create confidence in your smile, skin and scent so you can be your best in every situation. L. Lifestyle. Our products compliment a healthy lifestyle E. Ethical. We ethically source our ingredients A. Authentic. Our ingredients are authentic and we want you to be the most authentic version of yourself N. Nontoxic. You were not born toxic, so the products you put on your body should not pollute the most precious commodity you have. Your Health.
Our VISION: BRAND: Create a Primal Life family of 10 million customers. PEOPLE: Create opportunities for 2000 Primal Life employees. REVENUE: $1 Billion
INSPIRATIONAL: Everything we do is bigger than us. We don't just show up to work every day JUST for ourselves- we show up to make our team more impactful, our products fresh daily and to chase our potential.
DISCIPLINED: At Primal Life Organics, we do the things we say we're going to do. Without exception. Discipline starts at the individual level so we train every day in order to continue learning and growing.
ACCOUNTABLE: We hold ourselves and our customers highly accountable to their goals because we know that true growth doesn't happen by accident. Extreme accountability yields extraordinary results.
TRANSPARENT: We have big goals and we're moving quickly. We want to impact billions of peoples lives with CLEAN products. Our company has full transparency in our ingredients, processes and organization in order to prioritize the work we do to get us all closer to our goals.
ALIGNED: We only hire growth oriented individuals because we know that our business can't grow if our people aren't growing. Then, we align the business goals with every team members's personal, professional and financial goals- when our team wins, the company wins.
RESULTS DRIVEN: Results matter. We work efficiently, reduce waste and always strive to improve quality so our customers quickly reach their one goal: RESULTS.
Description How Primal Life Organics was founded.
I’m going to be a little vulnerable here. This is a story that I share often, and every time I do, it takes me back to the moment I lost my baby.
The overwhelming sadness. Disappointment in myself. Fear that I would never experience motherhood. Confusion. Yet hope.
The hope that my miscarriage had a hidden meaning. A reason. Hope that I would “figure out” why it happened to prevent it from happening again..
It was 2007. I was 39 years old when I found myself graduating from anesthesia school. I thought the “stressful” part of life would be behind me (little did I know that compared to what life was to bring me, anesthesia school was breezi!)
I was engaged to my now husband, and because we knew we were going to start a family right away, we eloped to Fiji to get married. On our honeymoon, we got the best gift ever… we became pregnant. Elated and over-joyed, I started my new job as a CRNA and looked forward to motherhood.
But seven weeks into my pregnancy, I lost all signs and instinctively knew I was miscarrying. I was so sad and unprepared for these emotions I was experiencing.
My husband and I were sitting in our favorite restaurant when the inevitable happened. I miscarried. I never expected to see my baby- but there he (she) was. A large head, tiny body and nubs for arms and legs. My heart was still as I held him in the palm of my hand. He looked just like the pictures of a seven week fetus from my pregnancy books. So normal. No apparent problem. No reason for this to happen..
I now realize that I was in shock when this happened- but I do remember one thing.
I made a promise to this little one. I promised that even though he would never take a breath, he touched my life in an unexpected way and I would search for the meaning behind this awful situation and do my best to do something good in this world for him.
I had no idea what that meant, but it was The Promise that created Primal Life.
A few weeks later, we were overjoyed when we discovered that we were pregnant again. The fear, sadness, and excitement rushed through me like wild-fire. I was searching for ways to make myself healthier. We “detoxified” our house, cleaning supplies, laundry detergent and purchased air purifiers…yet I never occurred to check the one thing that impacts health the most.
It wasn’t until week seven of my pregnancy- the same week I miscarried. I was in tune with everything going on or near my body. I needed this pregnancy to get past this week.
Then it happened. I was getting ready for work one morning. Like millions of mornings before, I showered, did my hair and went to put on my moisturizer. That’s when it happened. The moment I realized I was unknowingly and unwillingly poisoning my body and my baby.
I was going to put on a face moisturizer from an “organic” company that I trusted. I flipped the jar over and there they were. Chemicals. Toxins. Poisons.
OMG! I could not believe it. I did what any sane pregnant woman would do. I threw it in the garbage and went to the kitchen in search of something “healthy” to put on my skin. The only thing I could think of using was olive oil. “The women in Italy are beautiful and age gracefully” I thought, so olive oil it was.
But this was no longer about me. This was about my unborn baby. And so I did it… and then I started mixing oils. Then I started adding essential oils. And the miracle happened. My oily and acne infested skin cleared up. It was no longer oily… and I delivered a healthy baby girl on August 28, 2008. Mia which means “mine”
It took me a few years to understand the meaning behind all of this. I now understand the miscarriage was the vehicle to bring about my awareness of just how toxic beauty products are. And because I was open to the idea that there must be something better, 100% safe, and effective, I brought about change. I became the Mother Of A Clean Beauty Movement.
My miscarriage opened my eyes to the poison in our personal care products.
Big Cosmo is poisoning us and causing health issues that are 100% preventable.
I wrote a guide called How To Be A Clean Beauty Snob because there are so many companies out there pretending to be “safe” or even “safer” (which is not even a word).
Primal Life Organics exists to revolutionize the personal care industry by eliminating harmful toxins that pollute the body, paving the way for a cleaner, sustainable future. Our high-performance products are designed to nourish and restore the body from the inside out, using raw ingredients that neutralize toxic build-up. We stand against greenwashing We provide transparent ingredient education We use eco-friendly packaging We formulate paleo products that elevate health I hope you join us on this journey to fight against toxic product brands to build a healthier, more sustainable world!
Primal Life Organics has an employee rating of 3.3 out of 5 stars, based on 15 company reviews on Glassdoor which indicates that most employees have a good working experience there.