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100 Thieves Snapshot
To provide a community and products that gamers can be proud of.
100 Thieves ("Hundred Thieves") is a premium lifestyle brand and gaming organization. Built at the intersection of competitive gaming, entertainment, and apparel, 100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt founded 100 Thieves as a creative outlet for his entrepreneurial passions. In its first two years, 100 Thieves has won multiple esports major championships in Call of Duty, made the League of Legends and Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out over a dozen apparel drops, and is supported by major partners such as Cash App, Chipotle, Rocket Mortgage, Lexus, and Rockstar. The company is currently valued at $460M and has raised a total of $120M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia.
