Description Advantex Marketing International relies on customers' loyalty to other businesses. The company offers loyalty marketing programs to more than 20 million North American members in which they accrue frequent flier miles or other reward points that can then be used for additional purchases. Among the services provided by Advantex are award processing, data collection and database management, customer support, marketing, and reporting. The company has designed programs with such "loyalty partners" as Alaska Air, Delta Air Lines, The Canadian Imperial Bank of Commerce, and The New York Times.