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Growing the finest berries begins with Driscoll’s commitment to research and development. Our experts use natural breeding methods, as well as extensive in-field testing, to create our patented varieties. Driscoll’s berries deliver a truly delightful eating experience in terms of flavor, color, texture, shape and aroma.
Growing Better Berry Varieties… NaturallyBetter varieties mean better berries, and this is what sets Driscoll’s apart from our competitors. Our commitment to natural breeding programs began in the 1940’s. Naturally, the first thing we look for is flavor. We rely on natural cross-pollination techniques to continually improve Driscoll’s berries. We never genetically modify our plants or use irradiation. Every season, we flavor test more than 500 selected varieties from our test plots around the world and rate them on a hedonics scale. Every Driscoll’s berry must be flavorful, gorgeous in appearance, resistant to disease, and hardy enough to ship well and arrive fresh to your produce distributor.
From Seedlings to StoreBerries are genetically complex. Each year we plant a new set of seedlings and evaluate how they grow in greenhouses and fields. Each seedling must be an improvement on the great berry varieties already in production, so we keep raising the bar in search of only the finest berries. Only about 1% of the seedlings that are grown in the test plots will advance for further testing, and fewer still make it all the way to become a patented Driscoll’s variety. It takes an average of five to seven years to develop a new commercially viable berry variety. Each new berry variety is named by our breeders, and then patented. Driscoll’s patented varieties are available only to our independent farmers.
To view all R&D open postions and more, please visit our careers site, here.
Diversity commitment
Has programs that support a diverse and inclusive workforce
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