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Fraser Communications Snapshot
“Everything we do it aimed at changing behavior. We’re never satisfied until we’ve positively moved the needle for our clients and society.”
--- Renee Fraser, PhD (CEO/Founder)
What We Do
We believe that advertising can be used as a force for good.
Behavior Change
We can turn bad behaviors – which are often encouraged by advertising – into good behaviors that help people live better, healthier lives.
Messaging
We can overtake messages that promote less-than-good products and harmful, but profitable, behaviors with real facts and human insight.
Doing Good
Careful orchestration of digital, social, experiential, influencers and storytelling inspires positive behaviors, grows good brands and changes communities.
--- Renee Fraser, PhD (CEO/Founder)
What We Do
We believe that advertising can be used as a force for good.
Behavior Change
We can turn bad behaviors – which are often encouraged by advertising – into good behaviors that help people live better, healthier lives.
Messaging
We can overtake messages that promote less-than-good products and harmful, but profitable, behaviors with real facts and human insight.
Doing Good
Careful orchestration of digital, social, experiential, influencers and storytelling inspires positive behaviors, grows good brands and changes communities.
Fraser Communications is a $32 million women- owned full-service advertising and marketing firm with omni-channel experience and a diverse set of for-profit and non-profit clients. Focused on doing well by doing good for over 22 years, Fraser is known for campaigns that have impact and change behavior across industries. Run by a psychologist and researcher, with an amazing team, the firm has a reputation for long-term client relationships and evidence-based work. Best known among the Fraser campaigns are “Talk. Read. Sing. It Changes Everything” for First 5 CA, The Lexus Difference and several award-winning anti-opioid and anti-meth campaigns.
