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Billion Dollar Boy Snapshot
We believe that one of the biggest issues advertising agencies face is reputational. Our team and our culture are what set us apart, and our vision is to solve the reputational issues that advertising – the industry we love and breathe – faces. We want to:
“Set a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.”
At the start of 2022, our whole agency worked together to identify problems that exist in our industry and then started to think of the potential solutions. Our collective thinking informed a set of Future Behaviours that we believe will positively change the industry. We believe that every agency should exhibit these behaviours.
We are not going to wait to follow others. We will lead the charge towards this new standard, but it will only work on a broader level as a collective effort.
“Set a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.”
At the start of 2022, our whole agency worked together to identify problems that exist in our industry and then started to think of the potential solutions. Our collective thinking informed a set of Future Behaviours that we believe will positively change the industry. We believe that every agency should exhibit these behaviours.
We are not going to wait to follow others. We will lead the charge towards this new standard, but it will only work on a broader level as a collective effort.
Billion Dollar Boy is a global influencer marketing agency creating award winning influencer led advertising campaigns, with a team of 150 influencer marketers across four offices: New York, London, New Orleans and Copenhagen.
We are a Financial Times 1000 Fastest Growing Company & AdWeek Fastest Growing Agency, and our campaigns have won Cannes Lions, Webby Awards, Influencer Marketing Awards, Shorty Awards and more!
Our clients include Diageo, L'Oreal, Shiseido, Candy Crush, Dove, Heineken, Revolut and more. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business as we know it.
Our Vision is to set a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Our Values, which instead we call behaviours:
1) Work with brands, but on behalf of people
2) Seek out voices less heard, act upon what they tell you
3) Be fair to everyone, then you'll have nothing to hide
4) Treat your clients like friends, treat your team like best friends
5) Solve problems with a curious mind
6) Empower employees with a framework for freedom
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
We are a Financial Times 1000 Fastest Growing Company & AdWeek Fastest Growing Agency, and our campaigns have won Cannes Lions, Webby Awards, Influencer Marketing Awards, Shorty Awards and more!
Our clients include Diageo, L'Oreal, Shiseido, Candy Crush, Dove, Heineken, Revolut and more. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business as we know it.
Our Vision is to set a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Our Values, which instead we call behaviours:
1) Work with brands, but on behalf of people
2) Seek out voices less heard, act upon what they tell you
3) Be fair to everyone, then you'll have nothing to hide
4) Treat your clients like friends, treat your team like best friends
5) Solve problems with a curious mind
6) Empower employees with a framework for freedom
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
