Description LeaderBrand is a fresh produce grower and supplier. It grows, packs, and markets its broccoli, sweet corn, lettuce, squash, and other vegetables in New Zealand and the US, as well as Japan, South Korea, and other northeast Asian countries. Taking its products from the field to the market, vertically-integrated LeaderBrand also offers packaged fresh salad blends and slaws. In addition, it supplies food processors. LeaderBrand's customers include restaurant chains and grocery retailers. Business partnerships, with companies such as the fast-food chains Subway and Burger King, have proved lucrative for the company.