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Charm Communications Snapshot
Charm Communications aims to beguile advertisers with its media savvy. The company places ads on China Central Television, two national Chinese satellite TV stations, regional networks and, to a lesser degree, online and in outdoor advertising spaces. Its primary activity is reselling ad time and other rights, which it terms media investment management. That service includes consulting with TV channels and programs to make programs more attractive to advertisers and improve ratings. Other services include planning, creating, placing, and managing television ad campaigns. Charm clients have included China Telecom, Agricultural Bank of China, Snowbeer, and Chery Auto. The company launched an IPO in 2010.
