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Yamada Denki Snapshot
Yamada Denki is the #1 consumer electronics retailer in Japan and among the overall leading retailers in the country. The company's core products include appliances, audio and video equipment, personal computers, smart phones, and software. Yamada Denki's roughly 300 stores are located mainly in midsized and large cities throughout Japan; it also maintains a retail presence in China after entering the country in 2010. In addition to Yamada Denki stores, the company operates retailer KOUJIRO, which specializes in building and selling custom PCs under the Frontier brand. Its Daikuma discount department chain peddles food, bicycles, household goods, and electronics. Yamada Denki was established in 1973.
