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Acquirgy Snapshot
Phids, dba Acquirgy (formerly SendTec), specializes in direct marketing services for advertisers, agencies, and Web publishers. It provides consulting and development for digital marketing campaigns utilizing search engine marketing, affiliate marketing, and e-mail direct marketing. Acquirgy offers campaign tracking and optimization, in addition to direct response advertising in mail, TV, print, and telemarketing channels. Its SearchFactz product acts as a bid management tool for search marketing campaigns. It also offers Web design and development services. In June 2009, the former Sendtec voluntarily filed for Chapter 11 bankruptcy protection; it was acquired by newly formed company Phids, Inc. a month later.
