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Macaluso Group Snapshot
The Macaluso Group (TMG) has just the thing for marketing drugs. The company offers a MasterCard branded debit card that allows pharmaceutical firms (including Novartis) to offer samples, discounts, and loyalty programs while tracking the effectiveness of these promotions. TMG issues cards and replacements, offers customer service to users, and manages tailored Web sites where customers can reload cards. It also sells store-specific cards, pharmacy specialty cards, and in-office procedure cards. All these cards are the brainchild of CEO Joe Macaluso, who started TMG in 2001.
