Mission We deliver resilient brand equity, amplifying brands through emerging technology and transcending them into culture to deliver performance driven business growth.
Description Troika is a transformational consulting and solutions group that delivers resilient brand equity, amplifying brands through emerging technology to deliver performance-driven business growth.
Troika specializes in providing business growth solutions across pillars: (1) Brand Building and Activation (2) Innovation and Enterprise Technology and (3) Customer Acquisition and Performance Marketing. Troika’s revenue generating pillars are designed to deliver the key business outcomes for our clients: (a) building enterprise value in brands (b) acquiring customers (c) to retaining customers (d) positioning a brand for a merger or acquisition. We make brands and make brands go faster.
Troika operates as a Global “Matrixed” organization with core Enterprise and Technical “Group Functions” delivering the solutions needs of the three revenue generating business solutions pillars. Group Functions consist of: Finance, Human Resources, IT Infrastructure., Strategic Finance, Enterprise Planning, Legal, Technology, Data & Analytics, Decision Sciences, Strategy, Process, Design, Marketing and Business Development. Our teams report to their operational functions and more importantly report to the revenue generating projects across the organization.
Troika’s sector expertise is in Media & Entertainment, Sports & Betting, Consumer Products & Services, eSports & Gaming, Financial and Professional Services and Education. Troika is a publicly listed company on the NASDAQ (TRKA) and has offices in New York, Los Angeles and London with over 225 employees in 5 office locations.