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Bark.London Snapshot
Advertising & Public RelationsIndustry
- Provide the best environment for our employees to thrive, grow and progress within, so that as a team we can...
- ...help phenomenal businesses grow through best-in-class digital advertising & client services.
- ...help phenomenal businesses grow through best-in-class digital advertising & client services.
WHO ARE BARK.LONDON? (we’re not bark.com!)
We’re a specialist remote-hybrid performance marketing agency, with one aim: help businesses grow.
Practically, we do this with best-in-class Facebook & Instagram, Google & YouTube ads; attribution; forecasting; analytics; and strategic consultancy.
We’re a Premium Facebook Partner and Google Partners too.
Over the past two years, we’ve grown in size and reputation extremely quickly by hiring talented people who truly care about getting results for the businesses we partner with, then providing them with the tools, support and training they need to excel.
We’re a small team that packs a punch and currently manages over 2x the annual spend of the “big 6” agencies on social alone.
Because of our significant growth without traditional PR or marketing, allowing our work to do the talking for us and growing purely on strong word of mouth, we’ve been referred to internally at Facebook as “the Tesla of agencies”. A little cringey but we'll take the comparison.
Our vision is for Bark to be a vehicle for our team to achieve what they want to achieve: personal & professional. We’ll support them all in whatever that might be and recognise that it’s our job as an employer to give our team every opportunity to make their goals a reality.
OUR CLIENTS
99% of our clients are direct to consumer eCommerce brands and typically fall somewhere into the below categories:
> Fashion, apparel, jewellery
> FMCG
> Plants, greetings & misc. gifts
> Sports & fitness
> Subscriptions
Many are venture capital backed. Many are bootstrapped, founder owned & run. They all trust us to lead their growth.
Importantly, we have no dedicated sales team whose incentives are misaligned to the business - wanting to get anyone and everyone through the door. We ensure every client we sign is thoroughly vetted before we even offer to take them on.
Here’s our criteria:
> They’ve got to pass the “drinks test”. Would we want to hang out with them and have a drink or are they going to be awkward, difficult, demanding and no fun to work with?
> They’ve got to have a product(s) and brand we can get excited about as a team.
> They’ve got to be a proven concept and making sales already. Too many businesses think advertising will solve their issues, when in actual fact they need to work on their model, positioning, brand and offering before introducing significant traffic.
> They’ve got to want to grow and be in a position to support that growth. We partner with businesses to scale their customer acquisition, not just to push buttons in ad accounts.
If they pass all these criteria then we’ll offer to help, but only if we’re not already at capacity.
Just some of our clients (Paid Social & Google PPC):
Patch Plants
Thread
Motley
Not-Another-Bill
Tada & Toy
Edge of Ember
Bleach London
L’estrange
Baby2Body
Hims
Presscription
Dash Water
Detox Kitchen
...amongst others
Focus: as a business we currently offer three core services:
> Paid social
> Google PPC, including YouTube
> Consultancy across attribution, forecasting, analytics & strategy.
> Performance creative
Each of our team members is empowered to be a cross-channel specialist. Everyone works and communicates closely with each other at all levels of the business.
We’re a specialist remote-hybrid performance marketing agency, with one aim: help businesses grow.
Practically, we do this with best-in-class Facebook & Instagram, Google & YouTube ads; attribution; forecasting; analytics; and strategic consultancy.
We’re a Premium Facebook Partner and Google Partners too.
Over the past two years, we’ve grown in size and reputation extremely quickly by hiring talented people who truly care about getting results for the businesses we partner with, then providing them with the tools, support and training they need to excel.
We’re a small team that packs a punch and currently manages over 2x the annual spend of the “big 6” agencies on social alone.
Because of our significant growth without traditional PR or marketing, allowing our work to do the talking for us and growing purely on strong word of mouth, we’ve been referred to internally at Facebook as “the Tesla of agencies”. A little cringey but we'll take the comparison.
Our vision is for Bark to be a vehicle for our team to achieve what they want to achieve: personal & professional. We’ll support them all in whatever that might be and recognise that it’s our job as an employer to give our team every opportunity to make their goals a reality.
OUR CLIENTS
99% of our clients are direct to consumer eCommerce brands and typically fall somewhere into the below categories:
> Fashion, apparel, jewellery
> FMCG
> Plants, greetings & misc. gifts
> Sports & fitness
> Subscriptions
Many are venture capital backed. Many are bootstrapped, founder owned & run. They all trust us to lead their growth.
Importantly, we have no dedicated sales team whose incentives are misaligned to the business - wanting to get anyone and everyone through the door. We ensure every client we sign is thoroughly vetted before we even offer to take them on.
Here’s our criteria:
> They’ve got to pass the “drinks test”. Would we want to hang out with them and have a drink or are they going to be awkward, difficult, demanding and no fun to work with?
> They’ve got to have a product(s) and brand we can get excited about as a team.
> They’ve got to be a proven concept and making sales already. Too many businesses think advertising will solve their issues, when in actual fact they need to work on their model, positioning, brand and offering before introducing significant traffic.
> They’ve got to want to grow and be in a position to support that growth. We partner with businesses to scale their customer acquisition, not just to push buttons in ad accounts.
If they pass all these criteria then we’ll offer to help, but only if we’re not already at capacity.
Just some of our clients (Paid Social & Google PPC):
Patch Plants
Thread
Motley
Not-Another-Bill
Tada & Toy
Edge of Ember
Bleach London
L’estrange
Baby2Body
Hims
Presscription
Dash Water
Detox Kitchen
...amongst others
Focus: as a business we currently offer three core services:
> Paid social
> Google PPC, including YouTube
> Consultancy across attribution, forecasting, analytics & strategy.
> Performance creative
Each of our team members is empowered to be a cross-channel specialist. Everyone works and communicates closely with each other at all levels of the business.
