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72Point Snapshot
Our mission is to create stories, content, and coverage that reflect the values and voices of our clients.
News is at our core, and through storytelling, we connect people with brands in the news.
Working with agencies and in-house PR, communications, and marketing professionals, we help brands build a narrative that is relevant to them and relatable to their customers. Informed by research, written by journalists, and visualized by designers, our news stories achieve real earned media coverage and reach.
We are a “people” business. We want our people to love their work and our clients to love working with our people. We aim to delight clients, drive campaigns and deliver results.
News is at our core, and through storytelling, we connect people with brands in the news.
Working with agencies and in-house PR, communications, and marketing professionals, we help brands build a narrative that is relevant to them and relatable to their customers. Informed by research, written by journalists, and visualized by designers, our news stories achieve real earned media coverage and reach.
We are a “people” business. We want our people to love their work and our clients to love working with our people. We aim to delight clients, drive campaigns and deliver results.
72Point was founded in the UK 20 years ago and expanded into the US in 2014. With our US Headquarters in New York and offices in California and Texas.
72Point is part of a large media group, SWNS Media Group. Inside of the group are three core divisions that work independently but also come together to produce our core offering. SWNS, a 50-year-old press agency that supplies over 150 hard-hitting news stories to top tier publications daily. OnePoll, our in-house market research division with access to millions of respondents and 72Point, utilizing those platforms to work alongside some of the largest brands and PR agencies in the world to produce survey-led top tier earned media coverage. Combined, we are able to offer our clients guaranteed branded coverage, high-quality market research, and unrivaled news knowledge.
We are not a PR business we are a news business serving the PR, communications, marketing, and media industry.
Our aim at 72Point is and always has been to craft stories that achieve outstanding earned media coverage. We use our online polling platform to deliver insights and data to build newsworthy story angles for brands. We create talking points that capture the interest of publishers and their readers we are then able to attribute a study to a suitable brand and weave in key messaging into a page-ready news story.
With over four decades in the news industry and the privileged access, we have to the decision-making editors via the SWNS newsfeed we are in a unique position to secure guaranteed earned media coverage for our clients.
But we do more than news generation. We conduct research in its own right, we visualize research findings, and we produce visuals and content for brands to share their story across their channels. We turn stats into stories and storytelling into an art form.
72Point is part of a large media group, SWNS Media Group. Inside of the group are three core divisions that work independently but also come together to produce our core offering. SWNS, a 50-year-old press agency that supplies over 150 hard-hitting news stories to top tier publications daily. OnePoll, our in-house market research division with access to millions of respondents and 72Point, utilizing those platforms to work alongside some of the largest brands and PR agencies in the world to produce survey-led top tier earned media coverage. Combined, we are able to offer our clients guaranteed branded coverage, high-quality market research, and unrivaled news knowledge.
We are not a PR business we are a news business serving the PR, communications, marketing, and media industry.
Our aim at 72Point is and always has been to craft stories that achieve outstanding earned media coverage. We use our online polling platform to deliver insights and data to build newsworthy story angles for brands. We create talking points that capture the interest of publishers and their readers we are then able to attribute a study to a suitable brand and weave in key messaging into a page-ready news story.
With over four decades in the news industry and the privileged access, we have to the decision-making editors via the SWNS newsfeed we are in a unique position to secure guaranteed earned media coverage for our clients.
But we do more than news generation. We conduct research in its own right, we visualize research findings, and we produce visuals and content for brands to share their story across their channels. We turn stats into stories and storytelling into an art form.
