Pros
Broad exposure across multiple account types
Heavy client-facing responsibility
Deep hands-on platform experience
Good exposure to AI/search innovation, automation, testing, and measurement
You are trusted to solve messy problems quickly
Cons
Too much context switching
Onboarding across accounts has not always been clean
Scope feels reactive vs. strategic at times
A lot of responsibility without always having full control
Growth path / promotion timeline feels unclear
Too much admin, tracker, QA, and thread cleanup work
Risk of burnout from constant urgency