Base Coat Marketing - My happy place (seriously!!!!) - Onboarding Coordinator Base Coat Marketing Employee Review

I absolutely love working at Base Coat Marketing. For a remote company in startup mode, the culture and leadership team are genuinely fantastic—honestly my favorite place to work in my fifteen-plus-year career. Here, you're genuinely in charge of your destiny. That means you hustle, work hard, manage your time deliberately, own your responsibilities, and think both proactively and strategically. If you can do those things, you have an incredible opportunity to grow and succeed in your role or across the company. The leadership team is talented and smart, and I genuinely enjoy serving alongside them. They empower strong culture, they prioritize work-life balance as much as a startup can, and the camaraderie among staff is something I really value. Pros: Incredible culture and genuine camaraderie, talented leadership team that empowers autonomy, significant room for growth, exciting training and career development opportunities, flexible arrangements if you deliver. Base Coat Marketing is a fantastic place to build your career if you're willing to bring energy, ownership, and strategic thinking to your work.

Extremely hard working and putting in the hours is highly expected. You must be willing and able to hustle, manage your responsibilities, and own your work-life balance. Very limited PTO for a startup that demands high output. As a newer company, some processes and systems are still being refined.

I cannot think of a single positive experience from my time at Base Coat Marketing. During my work experience at this company I saw an incredible turnover rate in both clients and employees, with at least 3 members of management turning over in the second half of my time there. The CEO of this company actively promotes hustle culture without providing any real training. During any team training meetings there was little to no training, and most of the time spent was used to listen to the CEO talk about himself, or grill myself or other team members on lacking results and high client churn. The results were always lacking for at least 50% of clients at any given time which puts stress on your relationship with clients and co-workers. I would highly suggest that you avoid employment from this company at all cost.

The leadership doesn't teach or support you with anything besides repeat what they learn from the 7 Figure Agency Community (A high ticket coaching program for agency owners that they use as a resource for every part of their business). They promote hustle culture with hour long meetings with the CEO controlling the conversation talking about how healthy his habits are of getting up at 4 am to meditate and how he works out everyday and repeating cliche quotes from Gary Vee and Tony Robbins and telling everyone to just "do better". They micro manage employees and keep track of every slight mistake you ever made and use it against you and offer absolutely no praise when you do your job right. The turnover from both clients and employees is off the charts. They could only deliver results for ~50% clients which made the day to day routine awkward and made you feel like you were failing the hard working businesses they "support". When the results were there they were short lived and usually ended by "optimizations" from the ads team. They pressure you to get reviews from clients and pay employees cash bonuses for getting them even at the risk of making the client relationship awkward, if you don't get reviews they add that to your "naughty list" and use it against you in the future. They typically are getting the reviews from new clients and posting them to their site and marketing promotions within the first month of onboarding a client so the client has no idea what they are even getting into yet while giving the review. The fulfillment teams were consistently backed up and could not replicate success across client accounts. Fulfillment was spotty, just as results. I was told at least 5-6 times that there was room for growth and career advancement but every time I asked or pushed for it they acted like it wasn't available. It seemed like they told me everything I wanted to hear when hiring me, but I quickly realized that was just talk and they could not back it with anything.