Pros
There are a few good people who work there, though more of them leave every day.
Cons
I do not know a single person who has had a positive experience working at Purple Carrot. If I could give the company zero stars for my review, I would. This is a dysfunctional organization that does not care about the wellbeing of its employees. At every opportunity, they choose to make things worse for staff. There are two separate areas of concern there - one is regarding the actual operation of the business, if you can call it operational, and the other is regarding the culture, which is incredibly hostile and rewards cruelty.
To address the operational concerns - There is no respect for process, and the organization actively fosters confusion, secrecy, and distrust. There is zero accountability for any decisions and it is never clear who is responsible for what. Strategic goals are announced and then abandoned without another word. Projects requiring major financial investment are initiated without any understanding of whether they will benefit the company or its customers. Leadership should spend more time developing a strategic plan and less time writing cryptic emails using climate change to justify laying off teammates. Anyone who isn't in a management position is overworked and underpaid. The only way any work actually gets done is when the junior staff devise separate processes and communication channels without their managers to facilitate collaboration, because the managers are constantly combative. I am genuinely surprised that the company hasn't gone under already.
To address the culture concerns - The company culture is so hostile, disrespectful, and chaotic that most people work in a constant state of anxiety and fear. It is impossible to trust any senior-level employees if you are more junior because they lie constantly and insult others frequently. Senior-level staff are combative in meetings, and they have a tendency to insult one another to their employees (weekly meetings with supervisors regularly devolve into them complaining about their peers to you), then pretend it never happened. Beyond insulting their peers, they also regularly insult the C-suite among one another and to their direct reports, reinforcing a culture of disrespect while highlighting the top-down dysfunction. Junior employees have resorted to comparing notes regarding what has been said to each of them to try to parse out whether anything they've heard is true. Cross-team collaboration is hampered by seething resentment at the senior level. As a more junior employee, I greatly enjoyed working with my peers, but working together took significant effort on all of our parts because team leaders are so antagonistic. Remote work is scapegoated for genuine trust issues at the company; the real problem is a deeply toxic culture that permeates every team and is fostered by senior management. Some managers seem to take a particular pleasure in upsetting and humiliating their direct reports. Managers are given free rein to berate and insult their direct reports, as well as other individuals in more junior roles, and employees are regularly set up to fail. If you make the mistake of reporting any concerns regarding this behavior to HR, you will be retaliated against. The company actively protects the most harmful employees at the expense of everyone else for reasons that are entirely unclear.
I know I am not alone in saying I had a nervous breakdown while working at Purple Carrot. The toll that my job took on my health was so severe that I felt I had no choice but to resign if I wanted to maintain my sanity. I worked with many smart, kind people there, and every one of them has left, been fired/let go, or is actively considering leaving. If you want to be treated with dignity at work, run as far away from this company as you can get.