Pros
Agree with other owners who have posted here. Customer interactions are fun! Finding people who love beer is fun! Individual stores are run with integrity and you will find many great store owners in the network.
Cons
As an owner, I fully endorse the other comments. Suzanne is a brash woman who bullies and calls names when confronted about anything. As a franchisor they offer no real systems or processes to prospective franchisees but you don't find that out until you pay her your franchise fee. That's when you will receive the handbook which contains zero original ideas regarding: marketing, sales, or process. It tells you to face product, keep shelves full, and then lays down mandates that force you as an owner to spend money to conform to their whimsy. Make sure you ask them about pending lawsuits before you sign your Franchise Agreement, because they sure don't offer any information like that. Instead they tell you about their insane sales at the flagship store which was opened just outside a dry town at the right time in the right place.