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We stand with the black community.
Datical was the leading contributor to the Liquibase open source project for many years. So when Datical's leadership decided to fully embrace their OSS roots, they chose to adopt the Liquibase name. They came to New Kind for our deep open source expertise and ability to build infrastructure brand strategy at the speed of tech. Working together to navigate the strategic considerations of merging brands. Crafting a story that demonstrates the value of Liquibase's community and enterprise offerings. Creating persuasive messaging that builds trust and inspires action. And developing an impactful visual identity system that reflects the simplicity and speed of Liquibase's software.
Your company's name is its first impression. It tells your story in an instant. Expresses who you are and what you stand for. And gives your customers and employees something to rally behind. But sometimes names need to change.
